From the SMPTE Technical conference, a talk on SCTE 104 and SCTE 35 which allow for live insertion of ads.
Content production networks produce up to 70 different variants of each program asset to meet obligations to a growing number of distribution partners. An improved vocabulary for SCTE 104 and SCTE 35 messages enables in-band description and instructions for processing content segments of live streams. With this information, the production of live and on-demand digital assets can be automated to extract, format and brand assets to meet the various requirements.
This talk describes the critical elements of designing and implementing systems that automate the creating the digital assets. We see a modular, highly scalable architecture and and end-to-end technology for automation. And we finish with looking at how to define structure and timing in the schemas.
Presented By: Jim Duval and Eric Openshaw