Honing the use of AI and Machine Learning continues apace. Streaming services are particularly ripe areas for AI, but the winners will be those that have managed to differentiate themselves and innovate in their use of it.
Artificial Intelligence (AI) and Machine Learning (ML) are related technologies which deal with replicating ‘human’ ways of recognising patterns and seeking patterns in large data sets to help deal with similar data in the future. It does this without using traditional methods like using a ‘database’. For the consumer, it doesn’t actually matter whether they’re benefitting from AI or ML, they’re simply looking for better recommendations, wanting better search and accurate subtitles (captions) on all their videos. If these happened because of humans behind the scenes, it would all be the same. But for the streaming provider, everything has a cost, and there just isn’t the ability to afford people to do these tasks plus, in some cases, humans simply couldn’t do the job. This is why AI is here to stay.
Date: Thursday 8th August, 16:00 BST / 11am EDT
In this webinar from IBC365, Media Distillery, Liberty Global and Grey Media come together to discuss the benefits of extracting images, metadata and other context from video, analysis of videos for contextual advertising, content-based search & recommendations and ways to maintain younger viewers.
AI will be here to stay touching the whole breadth of our lives, not just in broadcast. So it’s worth learning how it can be best used to produce television, for streaming and in your business.
Is it possible to monitor OTT services to the same standard as traditional broadcast services? How can they be visualised, what are the challenges and what makes monitoring streaming services different?
As with traditional broadcast, some broadcasters outsource the distribution of streaming services to third parties. Whilst this can work well in broadcast, there any channel would be missing out on a huge opportunity if they didn’t also monitor some analytics of the viewer using their streaming service. So, to some extent, a broadcaster always wants to look at the whole chain. Even when the distribution is not outsourced and the OTT system has been developed and is run by the broadcaster, at some point a third party will have to be involved and this is typically the CDN and/or Edge network. A broadcaster would do well to monitor the video provided at all points through the chain including right up to the edge.
The reason for monitoring is to keep viewers happy and, by doing so, reduce churn. When you have analytics from a player telling you something isn’t right, it’s only natural to want too find out what went wrong and to know that, you will need monitoring in your distribution chain. When you have that monitoring, you can be much more pro-active in resolving issues and improve your service overall.
Jeff Herzog from Verizon Digital Media Services explains ways to achieve this and the benefits it can bring. After a primer on HLS streaming, he explains ways to monitor the video itself and also how to monitor everything but the video as a light-touch monitoring solution.
Jeff explains that because HLS is based on playlists and files being available, you can learn a lot about your service just by monitoring these small text files, parsing them and checking that all the files it mentions are available with minimal wait times. By doing this and other tricks, you can successfully gauge how well your service is working without the difficulty of dealing with large volumes of video data. The talk finishes with some examples of what this monitoring can look like in action.
Amazon Web Services is back with another free conference, this time looking at video tech innovation, content distribution and more! From business to tech, there are free sessions for whatever angle you look at broadcasting from.
Tuesday September 25th 2018, 18:00 BST / 10AM PT / 1PM ET
Continuing the Streaming Video Alliance’s great webinar series, Jason Thibeault is back to discuss the consumer demand to download video and how to implement it. Joining Jason to share his experience and opinions is Joshua Pressnell, CTO of Penthera.
One thing is clear about consumer behavior when it comes to watching video-on-demand: people want to watch it whenever and wherever they want. Unfortunately, especially as more consumers gravitate towards mobile devices on inconsistent Wi-Fi and cellular networks, achieving a high-quality experience is fraught with difficulties. Enter download-to-go. This functionality, pioneered by Netflix and Amazon, allows consumers to download content to their phones for off-line viewing, ensuring the highest quality viewing experience without having to worry about spotty network coverage. But how do you implement this solution? Is there a way this solution can be applied to connected storage in the home?
In this discussion, you’ll learn about the intricacies involved in implementing download-to-go functionality, how the feature is evolving to potentially make use of in-home storage, and many of the challenges associated with providing this kind of service to subscribers.
Joshua Pressnell joined Penthera after a long career as a military contractor developing integrated sensor systems and standards. Pressnell brought extensive experience in embedded systems, signals intelligence, sensor data fusion, and real-time software to the mobile software development industry, and quickly built a stellar reputation as an independent developer of top-ranked and top-grossing iOS mobile apps. Pressnell joined Penthera in 2011 as the iOS Team Lead, eventually taking on the role of Director of Engineering, and now Chief Technical Officer.
Executive Director of the Streaming Video Alliance
The Streaming Video Alliance is a global consortium of companies working to create best practices to drive the adoption of online video. Prior to this role, Jason spent 8 years at Limelight Networks, a leading CDN, where he acted as principal technical evangelist, content marketing editor-in-chief, and marketing strategist. Jason is the co-author of the marketing thought-leadership book “Recommend This! Delivering Digital Experiences People Want to Share” (Wiley), author of the acclaimed novel “An Ordinary Magic” (Dime Novel Books), and an inventor on a number of technical patents.
Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of best practices for an open architecture that operates across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability.