Video: State of the Streaming Market 2021

Streaming Media is back to take the pulse of the Streaming market following on from their recent, mid-year survey measuring the impact of the pandemic. This is the third annual snapshot of the state of the streaming market which will be published by Streaming Media in March. To give us this sneak peak, Eric Schumacher-Rasmussen is joined by colleague Tim Siglin and Harmonic Inc.’s Robert Gambino,

They start off with a look at the demographics of the respondents. It’s no surprise that North America is well represented as Streaming Media is US-based and both the USA and Canada have very strong broadcast markets in terms of publishers and vendors. Europe is represented to the tune of 14% and South America’s representation has doubled which is in line with other trends showing notable growth in the South American market. In terms of individuals, exec-level and ‘engineering’ respondents were equally balanced with a few changes in the types of institutions represented. Education and houses of worship have both grown in representation since the last survey.

Of responding companies, 66% said that they both create and distribute content, a percentage that continues to grow. This is indicative, the panel says, of the barrier to entry of distribution continuing to fall. CDNs are relatively low cost and the time to market can be measured in weeks. Answering which type of streaming they are involved in, live and on-demand were almost equal for the first time in this survey’s history. Robert says that he’s seen a lot of companies taking to using the cloud to deliver popups but also that streaming ecosystems are better attuned to live video than they used to be.

Reading the news, it seems that there’s a large migration into the cloud, but is that shown in the data? When asked about their plans to move to the cloud, around a third had already moved but only a quarter said they had no plans. This means there is plenty of room for growth for both cloud platforms and vendors. In terms of the service itself, video quality was the top ‘challenge’ identified followed by latency, scalability and buffering respectively. Robert points out better codecs delivering lower bitrates helps alleviate all of these problems as well as time to play, bandwidth and storage costs.

There have been a lot of talks on dynamic server-side ad insertion in 2020 including for use with targetted advertising, but who’s actually adopting it. Over half of respondents indicated they weren’t going to move into that sphere and that’s likely because many governmental and educational services don’t need advertising to start with. But 10% are planning to implement it within the next 12 months which represents a doubling of adoption, so growth is not slow. Robert’s experience is that many people in ad sales are still used to selling on aggregate and don’t understand the power of targetted advertising and, indeed, how it works. Education, he feels, is key to continuing growth.

The panel finishes by discussing what companies hope to get out of the move to virtualised or cloud infrastructure. Flexibility comes in just above reliability with cost savings only being third. Robert comes back to pop-up channels which, based on the release of a new film or a sports event, have proved popular and are a good example of the flexibility that companies can easily access and monetise. There are a number of companies that are heavily investing in private cloud as well those who are migrating to public cloud. Either way, these benefits are available to companies who invest and, as we’re seeing in South America, cloud can offer an easy on-ramp to expanding both scale and feature-set of your infrastructure without large Capex projects. Thus it’s the flexibility of the solution which is driving expansion and improvements in quality and production values.

Watch now!
Speakers

Tim Siglin Tim Siglin
Contributing Editor, Streaming Media Magazine
Founding Executive Director, HelpMeStream
Robert Gambino Robert Gambino
Director of Solutions,
Harmonic Inc.
Eric Schumacher-Rasmussen Moderator: Eric Schumacher-Rasmussen
Editor, Streaming Media

Video: State of the Streaming Market

Streaming Media commissioned an extra mid-year update to their ‘State of the Streaming Market’ survey in order to understand how the landscape has changed due to COVID-19. With a survey already carried out once this year, this special Autumn edition captures the rapid changes we’ve been seeing.

Tim Siglin talks us through the results of the survey ahead of a full report being published. Since the last set of questioning the amount of live vs OTT in the businesses that responded has swung around 5% in favour of live content. The survey indicates that 65% of streaming infrastructure will be software-defined within 24 months, with some adopting a hybrid approach initially.

Tim also unveils a very striking graphic showing 56% of respondents see the internet being their company’s main way of transporting video via IP dwarfing the other answers, the biggest of which is CDN with 25% which covers delivery to CDN by dedicated links or internet links within the cloud.

Zixi is part of the RIST Forum and the SRT alliance, which indicates they understand the importance of multiple-codec workflows. We see the streaming industry is of the same opinion with more than two-thirds expecting to be using multiple protocols over the next twelve months,

Looking at the benefits of moving to the cloud, flexibility is number one, cost savings at three and supporting a virtualised workforce being five. Tim mentions surprise at seeing a remote workforce being only at number five but does suggest without the pandemic it would not have entered the top five at all. This seems quite reasonable as, whatever your motivation for starting using the cloud, flexibility is nearly always going to be one of the key benefits.

Reliability was ranked number two in ‘benefits of moving to the cloud’. The reasons for people choosing that were fairly evenly split with the exception of uptime being 39%. Quality of Service, Quality of Experience and cost all came in around 20%.

Tim Siglin and Gordon Brooks discuss how 5G will impact the industry. Gordon gives a business-to-business example of how they are currently helping a broadcaster contribute into the cloud and then deliver to and end-point all with low-latency. He sees these links as some of the first to ‘go 5G’. In terms of the survey, people see ‘in venue delivery’ as half as likely to be useful for video streaming than distribution to the consumer or general distribution. Tim finishes by saying that although it could well be impactful to streaming, we need to see how much of the hype the operators actually live up to before planning too many projects around it.

Watch now!
Speakers

Tim Siglin Tim Siglin
Founding Executive Director
HelpMeStream
Gordon Brooks Gordon Brooks
CEO
Zixi
Eric Schumacher-Rasmussen Moderator: Eric Schumacher-Rasmussen
Editor, Streaming Media

Webinar: What to See at NAB

Date: Friday, March 29th 2019
Time: 11am PT / 2pm ET / 18:00 GMT

NAB is coming around again and the betting has started on what the show will bring. Whilst we can look to last year for hints, here editors from Streaming Media come together to discuss the current trends in the industry and how they will be represented at NAB.

Some highlights of the conversation will be:

  • What HEVC solutions people are showing – the ongoing codec wars are captivating to most people as AV1 tries – and gradually succeeds – to break its ‘too slow’ label, whilst HEVC continues to grow acceptance with its ‘ready to deploy’ label despite the fees.
  • UHD production and delivery – We know that production houses prefer to capture higher resolution as it increases the value of their content and gives them more options in editing. But how far is UHD developing further down the chain. Is it just for live sports?
  • Live Streaming – SRT is bound to keep making waves at NAB has Haivision plans its biggest event yet discussing the many ways it’s being used. SRT delivers encrypted, reliable streams – while there are competitors, SRT continues to grow apace.
  • NDI – This compressed but ultra low latency codec continues to impress for live production workflows – particularly live events, though it’s not clear how much – if at all – it will make its way into top-tier broadcasters.

Much more will be on the cards, so register now for this session on Friday March 29th.

Speakers

Troy Dreier Troy Dreier
Senior Editor,
Streaming Media
Steve Nathans-Kelly Steve Nathans-Kelly
Editor
Streaming Media
Eric Schumacher-Rasmussen Eric Schumacher-Rasmussen
VP & Editor-in-Chief
Streaming Media

Webinar: Latency Still Sucks – So What Can You Do About It Today?

[Update]
An more recent panel event on this topic from Streaming Media is available on-demand

Date: Thursday 6th December, 2018. 11AM PT / 2PM ET / 19:00 GMT

Nobody wants to find out about a big play or major news event on Twitter before they see it in their video stream, so reducing latency is crucial for OTT services’ success. Likewise, ultra-low latency is crucial for interactive streaming applications. Depending on your use case, a few seconds of latency might be fine, or you might need to try to hit that sub-second target.

Learn which technologies and solutions are best for your business, and make sure your viewers get their video on time, every time. In this webinar, you’ll learn the following:

  • Why it’s important to evaluate and improve latency end-to-end, including software and services, encoder, platform, and player
  • How to decide which technology and solution is best for your use case (e.g. CMAF, HLS/DASH, WebRTC, Websocket)
  • How chunked CMAF offers a standards-based approach that allows latency to be decoupled from segment duration
  • How chunked CMAF leverages existing CDN HTTP capacity to provide low-latency solutions at high scale
  • How WebRTC can be used to deliver live video sub-second latency at scale, and provide rich, interactive experiences for live streaming applications
  • How a single misconfigured component can undo any other effort to achieve low latency
  • How integrated solutions create new business opportunities for low latency interactive use cases
  • How to achieve low latency across all platforms and devices

Register now!

Speakers

Will Law Will Law
Chief Architect,
Akamai Technologies
Oliver Lietz Oliver Lietz
CEO,
nanocosmos GMBH
Pieter-Jan Speelmans Pieter-Jan Speelmans
CTO,
THEOplayer
Steve Miller-Jones Steve Miller-Jones
VP of Product Strategy,
Limelight
Eric Schumacher-Rasmussen Moderator: Eric Schumacher-Rasmussen
Editor-in-Chief,
Streaming Media