IMF is an exchange format for exchanging media between companies. Wrapping up many different versions of a programme or film into one deliverable, this Interoperable Master Format promises to reduce storage costs, to simplify workflows and, of course, to allow any company to deliver to any other.
Niklas Hammarbäck from the Nordic Entertainment Group explains how they have moved their workflows over to IMF and the benefits that has brought. Niklas lays out the problems he was trying to solve – the main one being the many different delivery formats that must be ingested. These differences create complexity and inefficiencies. The talk examines the requirements that the group developed ahead of transforming their workflows; having a single common format, for example.
This leads in to IMF which Niklas compares to baking a cake. The IMF format contains ingredients and a recipe for creating the deliverable. The ingredients in IMF are the video, audio and metadata files and the recipes are also contained in the delivery. This method allows for a video to be delivered once with several audio files. The traditional alternative would be sending the same video four separate times just with different sound.
Niklas goes in to some detail about the contents of an IMF delivery including the CPL files which are the ‘recipes’ for the media ‘ingredients’ giving examples from https://cpl.fishtank.cloud.
The talk finishes with a summary of the benefits, a check against the requirements and what has been achieved and some questions from the audience.
IBC is a culmination of the conference plus the exhibition. While the curation and themes of the conference are evident, the exhibition floor is the result of market forces which are harder to predict.
This panel brings together innovative exhibitors and experienced industry experts to explore what’s new this year, and find out which cutting-edge trends there will be to seek out, including:
• Controlling and monitoring more efficient, automated media supply chains.
• Mapping the rise of cloud and software-defined hyperconverged infrastructure.
• Delivering compelling user experiences for staff and consumers alike.
• Emerging business and technology models for broadcast and digital media.
The editor of the IBC Daily, George Bevir, brings in the people you need to help you navigate the exhibition, conference including IBC hacks: essential tips and tricks for getting the most out of IBC, the RAI and your time in Amsterdam.
IBC365 & IBC Daily
Director of Sales & Product Strategy,
Nutanix Xi Frame
Mary Ann Halford
Senior Independent Consultant
EVP International Sales & Marketing,
Date: September 3rd 2019 Time: 15:30 BST, 10am EDT
Across the media and entertainment industry, more organisations are moving to modern, cloud-based applications to meet growing demands for scale and flexibility.
As a complement to the scale and efficiency of high-volume cloud-based IT operations, process automation can greatly streamline media workflows.
In this webinar, James Wilson from IBM Aspera on Cloud shows its impact on routine processes whilst BASE Media Cloud joins to describe purpose-built cloud workflows for digital media companies, including automated quality control and content distribution.
Is it possible to monitor OTT services to the same standard as traditional broadcast services? How can they be visualised, what are the challenges and what makes monitoring streaming services different?
As with traditional broadcast, some broadcasters outsource the distribution of streaming services to third parties. Whilst this can work well in broadcast, there any channel would be missing out on a huge opportunity if they didn’t also monitor some analytics of the viewer using their streaming service. So, to some extent, a broadcaster always wants to look at the whole chain. Even when the distribution is not outsourced and the OTT system has been developed and is run by the broadcaster, at some point a third party will have to be involved and this is typically the CDN and/or Edge network. A broadcaster would do well to monitor the video provided at all points through the chain including right up to the edge.
The reason for monitoring is to keep viewers happy and, by doing so, reduce churn. When you have analytics from a player telling you something isn’t right, it’s only natural to want too find out what went wrong and to know that, you will need monitoring in your distribution chain. When you have that monitoring, you can be much more pro-active in resolving issues and improve your service overall.
Jeff Herzog from Verizon Digital Media Services explains ways to achieve this and the benefits it can bring. After a primer on HLS streaming, he explains ways to monitor the video itself and also how to monitor everything but the video as a light-touch monitoring solution.
Jeff explains that because HLS is based on playlists and files being available, you can learn a lot about your service just by monitoring these small text files, parsing them and checking that all the files it mentions are available with minimal wait times. By doing this and other tricks, you can successfully gauge how well your service is working without the difficulty of dealing with large volumes of video data. The talk finishes with some examples of what this monitoring can look like in action.