Esports continues to be on the rise and is being picked up by ‘traditional’ broadcasters like ESPN. These broadcasters may well play a role in diversifying the sport beyond the predominantly young male audience which would benefit the sport and the viewer alike. Esports has also gained a place in the 2022 Asian Games alongside more usual sports like badminton, cycling and Judo.
Here on the site we featured, last year, this look behind the scenes in the transmission gallery at an esports event clearly showing that they are making TV just like anyone else. As we wrote at the time
“Esports is gaining more and more mindshare of broadcast-focused companies – and for good reason. As you watch event the setup, you’ll see why Presteigne sponsor the UK eSports awards. As you watch their gallery and spot familiarly-shaped equipment, you’ll see why the industry is increasingly taking note.” Check it out.
Here, some of the industry’s leading participants explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.
In this webinar you’ll learn about:
• How esports is outgrowing traditional sports, reaching a global audience of 590 million by 2020, more than half of millennials
• The growing value of esports media rights and the opportunities for broadcasts and content platforms
• The esports ecosystem of teams, events, leagues, games publishers and platforms
• The role of live production technology to produce esports events for a huge international audience
Join IBC365 and Tata Communications to explore how organisations are using cloud playout to deploy a unified solution for both playout and distribution on a global basis, and why cloud is fast becoming the preferred option for many linear channel operators and broadcasters.
Cloud playout offers the potential for rapid channel launches, more efficient and resilient operations and a clear commercial model enabling linear channels to be more successful and profitable.
In this Webinar:
Explore cloud success stories, like Woohoo TV, Latin America’s first dedicated channel for sports, music and youth culture. It expanded rapidly into new markets in the U.S. without needing capital investment by deploying Tata Communications’ Cloud Master Control and Video Connect solutions.
Learn how Cloud Master Control delivers a future-ready virtualised IP environment powered by industry-leading technology vendors, enabling channel operators to scale rapidly from a single channel to a large-scale multi-channel operation, with complete flexibility and reliability.
Understand the business, technology and operational benefits and the crucial questions to ask before moving your channel playout operation to a cloud playout provider.
The UK’s largest mobile network EE just announced its plan to launch 5G across 16 cities during 2019 and switching on the next-generation network in the busiest locations so it’s clear that 5G is arriving. That’s why it’s all the more important to put the promise of 5G into perspective with regards to broadcasting.
IBC 365 brings together Richard Mills from the Sky VR studios and Claire Harvey from Red Bee to discuss this with Mark Smith.
The discussion touches on the following:
• What are the real benefits
• What applications will drive the take-up of 5G?
• Will it help connectivity at a live event where bandwidth is currently constrained?
• How can broadcasters develop trust in 5G?
• Applying 5G to wildlife filming
• Network Revenue Sharing
Date: Thursday 15th November 2018, 16:00 GMT / 11am ET
It’s a busy time in the content and connectivity business and in this webinar, IBC265 is bringing together Huawei, Rights Stuff and Ampere Analysis to map out the future of convergence. Hear:
Why high-quality video services are vital for telecom operators wanting to engage consumers and grow their revenues through “experience monetisation”
When is the right time for operators to license their own content or offer their own VOD platform
How becoming a super-aggregator of OTT services and TV channels can create a compelling offer without costing a cent in content rights
Why content providers, broadcasters and SVOD platform owners should partner with telcos to reach new audiences in new markets
The boundaries between broadcasters, pay TV platforms, OTT operators and telecoms providers are blurring.
Competitors are becoming partners as content owners recognise the role of telcos to deliver their services to a bigger audience and drive new revenues, while telecom operators are creating compelling consumer experiences built around video.
Convergence is now all about putting the consumer at the centre of a connected media and entertainment experience where the distinction between live broadcast and on-demand services disappears.
The IBC Roundtable discussion is back and this time tackles Diversity and Inclusion with views from Sundog Media Toolkit, ITV and Grass Valley, a Belden Company.
Bringing diversity and inclusion into the company at large
Benefits of diversity to the company
Recruiting for diversity as a startup
Supporting parents at work
Altering the age balance in an organisation
Working at the industry level to support company’s ability to hire
Recruiting from outside the industry
Role models & Mentoring
How the industry is perceived through trade shows
Moderated by: Naomi Climer Chair, IBC Council Speakers:
Neil Maycock VP Global Marketing, Grass Valley, a Belden Company
Faz Aftab Online Commerical Editor, ITV
Richard Welsh Co-founder and CEO, Sundog Media Toolkit
What is eSports and how does it fit in with our industry?
Claire Tavernier from Girl Effect explores these questions and more with Stevie Rowe at Whistle Sports, Abi Hemingway from Jackshoot TV and Dominic Sacco the content director at the British Esports Association.
Questions covered include:
What is esports
How does content discovery work?
Using social media to interact with viewers
The role of influencers
Use archive material in an appealing way for this demographic
For broadcasters and media firms, cyber security threats come from a range of sources, including hackers, government agencies and cyber criminals. In this IBC365 discussion, a panel of experts explore what cyber security means, how can you foster a culture of security, what can be done to protect content and safeguard businesses.
Pascal Hetzscholdt Director, Content Protection, Europe and Africa, 21st Century Fox
Daniel Schatz Chief Information Security Officer, Perform Group
Mike Loginov Chief Security Officer and Chief Information Security Officer, Ascot Barclay
Mark Harrison Managing Director, DPP
Moderated by Robert Ambrose Managing Consultant, High Green Media
This webinar brings examples from Leading OTT operators and providers describing how they drive audience growth through quality and user experience. Of course, great content alone is not enough to sustain a successful on-demand internet-delivered OTT service.
The speakers will reveal the risk factors that can destroy audience engagement, including poor streaming performance and data privacy and security fears and as OTT becomes inseparable from live broadcast, solutions for streaming time-sensitive, high-value live events and sports are assessed.
Whether it’s broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.
Audiences have huge expectations of user experience, video image and quality-of-service – regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service – whatever the content and business model.
Guilherme Saraiva, CTO, Rede Telecine
Steve Miller-Jones, Senior Director of Product Management, Limelight Networks