Video: How to succeed in OTT in 2020

With the streaming market maturing, keeping ahead of competitors requires a layered strategy, particularly for entrants to the market who don’t have Amazon levels of funding. There are success stories out there, so what are the ingredients for success? This recored webinar looks at these questions an shares advice on succeeding in today’s market.

Rahul Patel from Ampere Analysis is first giving an overview of the OTT/streaming market. Within the UK and the US, we now see, he explains, 35% of subscriptions belonging to those 45 and older thus the market is maturing and increasingly offering a wider choice of genres to a wider selection of people. In general, services stand out through their content which is often done through original productions with Netflix now investing almost the same in original programming as the BBC does across all its channels. Rahul shows statistics showing that the percentage of non-US productions is increasing with Netflix and Amazon prime both trying to create programming which is more appealing to their non-US viewers.

An alternative to original programming is to focus your offering. For example, services such as AcornTV focus on UK crime drama, Crunchyroll is focussed on Japanese-made programming and Mubi is 100% films. Though in one market, a very narrow niche may not provide the customers needed to make the service viable, but expanded across all markets, that can all change. Another way services are attracting subscribers, Rahul details, is through bundling either with multiple services being discounted when purchased together, free subscription with hardware purchase or partnerships between big players such as network operators.

As the stacking of services continues to increase, Rahul foresees a future role for aggregators and simplifying the subscription to one payment. Aggregation would involve a single search interface unifying disparate services and could be provided by giants such as Apple and Amazon.

US Industry Avg SCOD Uplifts. Source Reemah Sakaan, BritBox

Next up is Reemah Sakaan from BritBox, which launched in the US in 2017, now in the UK as of 2019 and soon Australia. She explains their journey to market discussing how it can take long time to get rights and forge a true identity, but once that is done, an easy to understand offering can be quickly taken up by viewers. Reemah notes that Covid-19 has pushed a hugh change in viewership both in terms of viewing hours but also subscribers and underlined the importance of their embedded live feed which allows them to go live with special events such as the Royal Wedding along side the traditional VoD offering. This helps them be a unique service and maintain differentiation from competitors.

The last of the presentations is from Simon James from Applicaster. Applicaster’s focus is on providing apps for streaming services. Major issues are in scaling your app on all platforms and trying to manage testing across different OS types and versions. Simon says that the effort needed to keep up with all of this can sap energy and innovation from the team. It also makes it hard to be agile and respond to the market and viewers within the pandemic being a fantastic example of why.

The video ends with a Q&A covering increasing subscriber churn which may lead to annual discounts rather than a monthly subscription. Reemah explains that the first 100 days is key in keeping subscribers. Other questions cover the need for consistent user experience across platforms, approach to expansion and the applicability of your content to your viewers.

Watch now!
Speakers

Reemah Sakaan Reemah Sakaan
Group Director, SVOD at ITV
Chief Brand and Creative Development Officer, BritBox Global
Rahul Patel Rahul Patel
Analyst,
Ampere Analysis
Simon James Simon James
Head of Sales Engineering,
Applicaster

Webinar: Broadcaster VOD: Delivering the next-generation of catch-up viewing

With Amazon, Netflix and so many other VOD services available, broadcasters like the BBC and Discovery are investing a lot in their own VOD services, known as Broadcaster VOD (BVOD) in order to maintain relevance, audiences and revenue.

Commercial broadcasters such as Sky, ITV and Channel 4 are trying hard to attract advertisers and “have all launched new ad formats, struck deals with ad tech vendors to build marketplaces and set up programmatic teams to manage them” according to a report from digiday.com. As such this means that the battle for advertisers wallets is moving more towards VOD from linear.

Date: Thursday 30 January, 14:00 GMT / 9 a.m. ET

With this in mind, IBC365 will discuss the business models, platforms and strategies being used by BVOD platforms. They will look at the BBC’s move to build a deep content library of free-to-view box sets, and to the importance of data, personalisation and addressable advertising models.

Further more, this webinar will talk about the commercial and technical requirements to build a BVOD to a standard that’s going to stand on its own in this increasingly crowded, but well-funded marketplace.

Register now!
Speakers

Richard Davidson-Houston Richard Davidson-Houston
Founder,
Finally Found Ltd.
Roma Kojima Roma Kojima
Senior Director OTT Video (CBC Gem),
Canadian Broadcasting Corporation
Niels Baas Niels Baas
Managing Director, NLZIET

Webinar: Creating brand loyalty and new TV revenues with next-generation voice control

With smart speakers, mobile phones and computers all sporting voice-controlled interfaces, it’s no surprise that smart TVs, Apple TVs and others can be voice controlled. This webinar looks at how much consumers expect control and what they expect.

Getting voice right, can be a really big differentiator in terms of enjoyment and confidence of a service and the speakers discuss how that can enhance retention and growth.

As seen with a recent update to Apple’s HomePod which allows it to recognise who’s speaking, voice can be used for personalisation, security and privacy when carefully applied to the service.

The webinar will also discuss fraud reduction and ecommerce opportunities.

Register now

Speakers

Sebastian Reeve Sebastian Reeve
Director, EMEA, Intelligent Engagement
Nuance Communications
Pieter Vervoort Pieter Vervoort
VP Entertainment Products,
Liberty Global
Daniel Whaley Daniel Whaley
Senior Architect, Product (Voice & AI)
BBC

Webinar: See it Differently: IBC2019 Preview

IBC is a culmination of the conference plus the exhibition. While the curation and themes of the conference are evident, the exhibition floor is the result of market forces which are harder to predict.

This panel brings together innovative exhibitors and experienced industry experts to explore what’s new this year, and find out which cutting-edge trends there will be to seek out, including:
• Controlling and monitoring more efficient, automated media supply chains.
• Mapping the rise of cloud and software-defined hyperconverged infrastructure.
• Delivering compelling user experiences for staff and consumers alike.
• Emerging business and technology models for broadcast and digital media.

The editor of the IBC Daily, George Bevir, brings in the people you need to help you navigate the exhibition, conference including IBC hacks: essential tips and tricks for getting the most out of IBC, the RAI and your time in Amsterdam.

Speakers

George Bevir George Bevir
Editor,
IBC365 & IBC Daily
Mathieu Yerle Mathieu Yerle
Director of Sales & Product Strategy,
Connect
Ruben Spruijt Ruben Spruijt
Senior Technologist,
Nutanix Xi Frame
Mary Ann Halford Mary Ann Halford
Senior Independent Consultant
Ciaran Doran Ciaran Doran
EVP International Sales & Marketing,
Pixel Power