If there’s one thing that’s been clear throughout all the years of streaming video on the internet, it’s that if the viewer doesn’t have a good time, it’s literally a big turn-off. If you’re going to show ads, show them well otherwise it can make for a terrible experience. Problems with ads undermine trust in an otherwise great service.
This is the topic under the spotlight in this webinar from the Streaming Video Alliance which brings together CommScope (previously ARRIS), IAB Tech Labs, Adobe and Conviva to discuss the best practices for getting ads right examining how to deliver them and ways to insert them.
Whether it’s to thwart ad blockers or to compensate for unreliable players, server-side ad insertion (SSAI) has an important role for many ad-based services. Phil Cluff is here to look at today’s difficulties and to look into the future.
Talking at the August Seattle Video Tech meet up, Phil looks at how we got where we are and why SSAI came about in the first place. He then looks at the manifest-manipulation method of doing this before seeing how well OTT devices actually support it showing inconsistent support for DRM in DASH and HLS. Smart TVs are a big problem delivering consistent viewing with all being different and even the new ones being delivered into the market now are few compared to the older, 5+ year-old TVs.
One solution to levelling the playing field is to distribute Chromecasts which works fairly well in allowing any device to be come a streaming device. Another option is to use server-side sitting SSAI meaning the video stream itself has the advert in it. One problem with this approach is the impracticality to target individual users. HbbTV and ATSC 3.0 are other ways to deliver adverts to the television.
Beacons are a way of players singling back to the ad networks that adverts were actually shown so Phil takes a look at how these will change as time moves on before opening up to questions from the floor.
VAST 4.0 represents the first opportunity for a fully integrated, standards-based, Server-Side Ad Insertion workflow. Here’s a 5-Minute guide to VAST. Watch this video to learn how it will impact your workflows and enable you to maximize your revenue by circumventing ad blockers, reaching more devices and improving viewers’ experience.
Presented during Streaming Media West 2017 Discovery Track Sessions by Stefan Lederer, CEO of Bitmovin.
Bringing us real world experience, David Springall, CTO Yospace, Andy Jones, CTO of Adstream, talk about how server-side ads get inserted, sold and what are the benefits? This talk from Streaming Tech Sweden covers:
– A standardised approach to ad copy management through trusted third-parties addresses key safety, user experience and efficiency challenges presented by open marketplace programmatic ad selling
– The need for a significant change in the way in which advertising is trafficked in Demand and Supply-side Platforms
– Advertisers that are demanding greater visibility across all campaigns to drive creative effectiveness
– Engaging the creative process to produce targeted marketing messages, avoid ad fatigue, and drive the value of ad insertions
Streaming Tech Sweden is the tech-conference for the Streaming Tech Community. With a dedicated focus on the technology for video streaming, this is the meeting place to be educated and inspired by experts in this area, network with the community and bring home new thoughts and ideas. With a no-sponsors policy we can independently choose the topics and speakers we and the community find most important and relevant.