Video: General Codec Update

People are relentlessly trying to find better ways to compress video. For some, better means lower bitrate. For some, this means faster processing. But for everyone this means new codecs and new standards.

Andreas Rossholm from Eyevinn Technology gives us the ‘lay of the land’ and explains the factors looming large in the minds of those who are developing the new standards.

Perceived Quality (QoE) is influenced by many factors, so is a moveable, translatable feast when it comes to pinning it down to a number. Andreas also talks about objective and subjective measurements are both valuable and so very different. We also see the advance from 2017 into 2018 of HEVC and AV1 with a look at the things to look out for when you hear about the results of a test. This will help you work out whether the results apply to you, or whether you need to do your own.

Andreas does a great job of explaining the types of things codecs are trying to minimise and the tools they’re using to succeed.

With a final look to the future and how codecs like AV1 and HEVC will perform, Andreas reminds us it’s not just about the codecs but also about how you use them; per-title parameters or per-shot?

This is a talk from the Streaming Tech Sweden 2018 conference. These talks are free to view to anyone who attended the event. After several months they then become free to view for everyone (free registration required).

The 2019 Streaming Tech Sweden conference from Eyevinn Technology takes place this November.
This year’s lineup of streaming tech talks at Streaming Tech Sweden will be presented on October 1st 08:30 CET live on Streaming Tech TV+.

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Speakers

Andreas Rossholm Andreas Rossholm
Media Specialist Consultant,
Eyevinn Technology

Video: Deployment of Ultra HD Services Around the Globe

In some parts of the industry UHD is entirely absent. Thierry Fautier is here to shine a light on the progress being made around the globe in deploying UHD.

Thierry starts off by defining terms – important because Ultra HD actually hides several, often unmentioned, formats behind the term ‘UHD’. This also shows how all of the different aspects of UHD, which include colour (WCG), HDR, audio (NGA) and frame rate to name only a few, fit together.

There’s then a look at the stats, where is HDR deployed? How is UHD typically delivered? And the famed HDR Venn diagram showing which TVs support which formats.

As ever, live sports is a major testing ground so the talk examines some lessons learnt, and features a BBC case study, from the 2018 World Cup. Not unrelated, there is a discussion on the state of UHD streaming including discussion of CMAF.

Leading nicely onto Content Aware Encoding (CAE), which was also in use at the world cup.

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Free registration required

Speaker

Thierry Fautier Thierry Fautier
President-Chair, Ultra HD Forum
VP Video Strategy, Harmonic

Video: How Video is Affected by Human Physiology

How can we make video more appealing to humans? We’ve evolved to live a certain way and this has defined – and will continue to define – our video technologies. MUX founder Jon Dahl talks to us here about the ways in which human physiology drives viewing habits.

Vertical vs. horizontal video, angular resolution and how the typical viewing distances of computers, TVs and other devices affects what resolution we can perceive are all discussed. Jon moves on to frequencies both of audio and video where frame rates and flicker are important and where physics comes into play alongside biology.

Even for the experienced, this talk is bound to bring something new and is a great tour of the fundamentals of the visual perception that our industry relies on and strives to please day in, day out.

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Free registration required

This talk was given at Streaming Tech Sweden which is an annual conference from Eyvinn Technology. Streamed on their own video platform, talks are initially available exclusively to all conference attendees, but are released free-to-view during the subsequent year. Free registration is required to watch the videos.

Speaker

John Dahl John Dahl
Founder,
MUX

Video: The State of Server-Side Ad Insertion


Server-Side Ad Insertion (SSAI) it’s the best defence against ad-blockers, but switching in an ad at source can be tricky particularly in low latency streams. This talk at the OTT Leadership Summit at Streaming Media East brings together leaders in the field to explain where they’re up to in delivering this technology and the benefits they see.

Magnus Svensson tells us about the instrumental role Eyevinn Technology, the consultancy who run the technical conference Streaming Tech Sweden , is played in Sweden creating an open standard for all the broadcasters to work to in order to agree how to track SSAI allowing the correct payments to be made. Magnus also talks about aligning SCTE insertion with MPEG structure and the importance of correct preparation of the source video.

Tony Brown from Newsy talks about the centralised nature of SSAI making management easier and gives ana overview of decisioning bringing together buys and sellers of ads. Tony also discusses other analytics such as adjacency and targeting.

Jason Justman of Sinclair Broadcasting Group, explains SCTE insertion and talks about the technical difficulties in reacting to live changes in programming.

Geir Magnusson, Jr. from fuboTV covers the difficulties of preparing the ads quickly enough for thousands or millions of streams to get customised, SSAI ads at the same time and discusses his strategy to start pre-fetching ads from the ad server to prepare them ahead of time. Geir also highlights the misunderstanding that can exist where streaming provides the same video and programme experience as traditional broadcast but ad buyers don’t all understand how much more targeting is possible – even with SSAI.

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Speakers

Nadine Krefetz Nadine Krefetz
Consultant & Founder,
Reality Software
Tony Brown Tony Brown
Chief of Staff,
Newsy
Jason Justman Jason Justman
Senior Principal Architect,
Sinclair
Geir Magnusson Geir Magnusson, Jr.
CTO,
fuboTV
Magnus Svensson Magnus Svensson
Media Solutions Consultant,
Eyevinn Technology