‘On demand’ must be the top reason people love streaming services. But for streaming providers, the motivation to deliver these services goes deeper than meeting market demand; The data that can be gathered as people watch is revolutionising business models.
Eyevinn Technology, the Swedish specialist consultancy firm focused on video and distribution brings this data into the spotlight tomorrow, Tuesday 28th, to discuss how different segments of the industry are using the data and why you should have a data strategy. This virtual panel brings together AWS, Braze, Edgeware, Eyevinn Technology, Jump TV, and Kaltura that will shed light on the
benefits you can get having a compelling data strategy.
“I believe we have gathered a very interesting combination of speakers and I can promise an insightful hour with a lot of good takeaways”
We see the evidence of the power of this data in the EULAs for Smart TVs which make it clear that they are watching you. Famously, North American TV Manufacturer Vizio was caught collecting “as many as 100 billion data points each day from millions of TVs,” according to the US FTC. This resulted in a class action suit and a judgement against Vizio.
This virtual panel looks at collecting data in the right way, discussing what data to collect and how to motivate subscribers to share their data. Importantly in today’s global society which needs to serve very privacy-conscious countries, there will be discussion about how to use the data that has been collected. They’ll be looking at how can data be used to understand how to scale your OTT solution, how can data be used to make the experience better and how can data be used to increase engagement and reduce churn.
People are relentlessly trying to find better ways to compress video. For some, better means lower bitrate. For some, this means faster processing. But for everyone this means new codecs and new standards.
Andreas Rossholm from Eyevinn Technology gives us the ‘lay of the land’ and explains the factors looming large in the minds of those who are developing the new standards.
Perceived Quality (QoE) is influenced by many factors, so is a moveable, translatable feast when it comes to pinning it down to a number. Andreas also talks about objective and subjective measurements are both valuable and so very different. We also see the advance from 2017 into 2018 of HEVC and AV1 with a look at the things to look out for when you hear about the results of a test. This will help you work out whether the results apply to you, or whether you need to do your own.
Andreas does a great job of explaining the types of things codecs are trying to minimise and the tools they’re using to succeed.
With a final look to the future and how codecs like AV1 and HEVC will perform, Andreas reminds us it’s not just about the codecs but also about how you use them; per-title parameters or per-shot?
This is a talk from the Streaming Tech Sweden 2018 conference. These talks are free to view to anyone who attended the event. After several months they then become free to view for everyone (free registration required).
In some parts of the industry UHD is entirely absent. Thierry Fautier is here to shine a light on the progress being made around the globe in deploying UHD.
Thierry starts off by defining terms – important because Ultra HD actually hides several, often unmentioned, formats behind the term ‘UHD’. This also shows how all of the different aspects of UHD, which include colour (WCG), HDR, audio (NGA) and frame rate to name only a few, fit together.
There’s then a look at the stats, where is HDR deployed? How is UHD typically delivered? And the famed HDR Venn diagram showing which TVs support which formats.
As ever, live sports is a major testing ground so the talk examines some lessons learnt, and features a BBC case study, from the 2018 World Cup. Not unrelated, there is a discussion on the state of UHD streaming including discussion of CMAF.
Leading nicely onto Content Aware Encoding (CAE), which was also in use at the world cup.
How can we make video more appealing to humans? We’ve evolved to live a certain way and this has defined – and will continue to define – our video technologies. MUX founder Jon Dahl talks to us here about the ways in which human physiology drives viewing habits.
Vertical vs. horizontal video, angular resolution and how the typical viewing distances of computers, TVs and other devices affects what resolution we can perceive are all discussed. Jon moves on to frequencies both of audio and video where frame rates and flicker are important and where physics comes into play alongside biology.
Even for the experienced, this talk is bound to bring something new and is a great tour of the fundamentals of the visual perception that our industry relies on and strives to please day in, day out.
This talk was given at Streaming Tech Sweden which is an annual conference from Eyvinn Technology. Streamed on their own video platform, talks are initially available exclusively to all conference attendees, but are released free-to-view during the subsequent year. Free registration is required to watch the videos.
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