How can we make video more appealing to humans? We’ve evolved to live a certain way and this has defined – and will continue to define – our video technologies. MUX founder Jon Dahl talks to us here about the ways in which human physiology drives viewing habits.
Vertical vs. horizontal video, angular resolution and how the typical viewing distances of computers, TVs and other devices affects what resolution we can perceive are all discussed. Jon moves on to frequencies both of audio and video where frame rates and flicker are important and where physics comes into play alongside biology.
Even for the experienced, this talk is bound to bring something new and is a great tour of the fundamentals of the visual perception that our industry relies on and strives to please day in, day out.
This talk was given at Streaming Tech Sweden which is an annual conference from Eyvinn Technology. Streamed on their own video platform, talks are initially available exclusively to all conference attendees, but are released free-to-view during the subsequent year. Free registration is required to watch the videos.
Server-Side Ad Insertion (SSAI) it’s the best defence against ad-blockers, but switching in an ad at source can be tricky particularly in low latency streams. This talk at the OTT Leadership Summit at Streaming Media East brings together leaders in the field to explain where they’re up to in delivering this technology and the benefits they see.
Magnus Svensson tells us about the instrumental role Eyevinn Technology, the consultancy who run the technical conference Streaming Tech Sweden , is played in Sweden creating an open standard for all the broadcasters to work to in order to agree how to track SSAI allowing the correct payments to be made. Magnus also talks about aligning SCTE insertion with MPEG structure and the importance of correct preparation of the source video.
Tony Brown from Newsy talks about the centralised nature of SSAI making management easier and gives ana overview of decisioning bringing together buys and sellers of ads. Tony also discusses other analytics such as adjacency and targeting.
Jason Justman of Sinclair Broadcasting Group, explains SCTE insertion and talks about the technical difficulties in reacting to live changes in programming.
Geir Magnusson, Jr. from fuboTV covers the difficulties of preparing the ads quickly enough for thousands or millions of streams to get customised, SSAI ads at the same time and discusses his strategy to start pre-fetching ads from the ad server to prepare them ahead of time. Geir also highlights the misunderstanding that can exist where streaming provides the same video and programme experience as traditional broadcast but ad buyers don’t all understand how much more targeting is possible – even with SSAI.
In this presentation from Streaming Tech Sweden 2017, Carl Lindqvist from Bonnier Broadcasting and Johan Skaneby from Eyevinn Technology, describe the benefits and gains of using CRF-capped VOD encoding (constant rate factor).
With a thorough explanation of how this encoding works, Carl and Joahan show that CFR Based encoding can deliver
Experiences and insights using Server Side Ad Insertion in TV4 Play for both VOD and Live in this talk at Streaming Tech Sweden given by Marcus Lindén, Head of Development and Integration, Bonnier Broadcasting.
Marcus demonstrates a live channel with static ads in a linear broadcast and with personalised ads in the live OTT stream and shows us how ad insertion as moved in the last 10 years from client side to server side and the benefits therein.
Marcus finishes by taking us through the timeline of the project, the development of the business plan and the thinking behind it.
Will Law, shows we can get close to traditional live broadcast latency even over OTT. Summarising the typical latency and capability of the various streaming protocols, Will introduces CMAF and explains why this is destined to significantly reduce steaming latency.
Will’s enthusiastic and detailed explanations and the slides are a great reference to understand the pros and cons of HLS, Smoothstreaming, RTMP, WebRTC etc. even without the CMAF introduction which is a great primer for the future.
Jonatan Samuelsson, CEO of Divideon gives a short history of HEVC, it’s status and looks beyond HEVC including a teaser of his own technology, XVC. A great follow on from JanOzer’s codecs update talk and the AV1 update from the Alliance of Open Media all at Streaming Tech Sweden at the end of last year.
Video: 24 minutes
A brilliant look at all the delays in broadcasting from traditional linear channels to live internet streaming. Anders Cedronius from Net Insight discusses what is acceptable and what is achievable in today’s world? Can live streaming delay match, or even beat, traditional broadcast delays?
Recorded at Streaming Tech Sweden, a Swedish conference with a dedicated focus on the technology for video streaming. Organised by Eyevinn Technology, this is the meeting place for tech managers, architects, developers and product managers looking to be educated and inspired by experts in this area, network with peers and bring home new thoughts and ideas.