Video: OTT Workflow Integration Best Practices

Streaming can seem deceptively simple and a simple HLS workflow can be, but to deliver a monetised service to a wide range of devices, with a mix of live and on-demand assets, with advertising and DRM where needed is far from trivial. In this video, we hear from several companies on how they manage the complexity which allows their service to thrive.

Nadine Krefetz from streaming media asks the questions as we hear from Sinclair, Eyevinn Technology, fuboTV, FandangoNOW and Verizon Media. Firstly they introduce us to their services and the types of workflows that they are maintaining day in, day out.

Companies like Sinclair are frequently adding new channels through market acquisitions. Those companies that don’t grow through acquisition will, similarly, find themselves looking at their own legacy workflows as they look to modernise and improve their offering. Our panel gives their thoughts on tackling this situation. Magnus Svensson and Michael E. Bouchard both talk about having a blueprint, in essence, a generic workflow which contains all the functional blocks needed for a streaming service. You can then map the old and new workflows to the blueprint and plan migration and integration points around that.

The panel covers questions about how smaller services can address Roku and Amazon Fire devices, what to ask when launching a new service and which parts of their services would they never want to buy in or outsource.

Ad insertion is a topic which is essential and complex. Server-Side Ad Insertion (SSAI) is seen as an essential technology for many services as it provides protection against adblockers and can offer more tight management of how and when viewers see ads. But the panel has seen that ad revenues are lower for SSAI since there are fewer analytics data points returned although VAST 4.0 is addressing this problem. This has led to one of the panel members going back to client-side ads for some of their workflows simply due to revenue. Magnus Svensson points out that preparation is key for advertising: Ensuring all adverts are in the correct formats and have the right markers, having slides ready and pre-loading to reduce peaks during live transmissions.

The panel closes looking at their biggest challenges, often in adapting to the pandemic, and the ever-evolving landscape of transport formats.
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Speakers

Michael E. Bouchard Michael E. Bouchard
Vice President of Technology Strategy,
ONE Media, Sinclair Broadcast Group
Magnus Svensson Magnus Svensson
Media Solution Specialist,
Eyevinn Technology
Geir Magnusson Geir Magnusson
Jr. CTO
fuboTV
Rema Morgan-Aluko Rema Morgan-Aluko
Director, Software Engineering,
FandangoNOW
Darren Lepke Darren Lepke
Head of Video Product Management,
Verizon Media
Nadine Krefetz Nadine Krefetz
Consultant, Reality Software
Contributing Editor, Streaming Media

Video: General Codec Update

People are relentlessly trying to find better ways to compress video. For some, better means lower bitrate. For some, this means faster processing. But for everyone this means new codecs and new standards.

Andreas Rossholm from Eyevinn Technology gives us the ‘lay of the land’ and explains the factors looming large in the minds of those who are developing the new standards.

Perceived Quality (QoE) is influenced by many factors, so is a moveable, translatable feast when it comes to pinning it down to a number. Andreas also talks about objective and subjective measurements are both valuable and so very different. We also see the advance from 2017 into 2018 of HEVC and AV1 with a look at the things to look out for when you hear about the results of a test. This will help you work out whether the results apply to you, or whether you need to do your own.

Andreas does a great job of explaining the types of things codecs are trying to minimise and the tools they’re using to succeed.

With a final look to the future and how codecs like AV1 and HEVC will perform, Andreas reminds us it’s not just about the codecs but also about how you use them; per-title parameters or per-shot?

This is a talk from the Streaming Tech Sweden 2018 conference. These talks are free to view to anyone who attended the event. After several months they then become free to view for everyone (free registration required).

The 2019 Streaming Tech Sweden conference from Eyevinn Technology takes place this November.
This year’s lineup of streaming tech talks at Streaming Tech Sweden will be presented on October 1st 08:30 CET live on Streaming Tech TV+.

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Watch the live announcement of this year’s talks!
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Speakers

Andreas Rossholm Andreas Rossholm
Media Specialist Consultant,
Eyevinn Technology

Video: Deployment of Ultra HD Services Around the Globe

In some parts of the industry UHD is entirely absent. Thierry Fautier is here to shine a light on the progress being made around the globe in deploying UHD.

Thierry starts off by defining terms – important because Ultra HD actually hides several, often unmentioned, formats behind the term ‘UHD’. This also shows how all of the different aspects of UHD, which include colour (WCG), HDR, audio (NGA) and frame rate to name only a few, fit together.

There’s then a look at the stats, where is HDR deployed? How is UHD typically delivered? And the famed HDR Venn diagram showing which TVs support which formats.

As ever, live sports is a major testing ground so the talk examines some lessons learnt, and features a BBC case study, from the 2018 World Cup. Not unrelated, there is a discussion on the state of UHD streaming including discussion of CMAF.

Leading nicely onto Content Aware Encoding (CAE), which was also in use at the world cup.

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Free registration required

Speaker

Thierry Fautier Thierry Fautier
President-Chair, Ultra HD Forum
VP Video Strategy, Harmonic