Manipulating the manifest of streamed video allows localisation of adverts with the option of per-client customisation. This results in better monetisation but also a better way to deal with blackouts and other regulatory or legal restrictions.
Using the fact that most streamed video is delivered by using a playlist which is simply a text file which lists the locations of the many files which contain the video, we see that you could deliver different playlists to clients in different locations – detected via geolocating the IP address. Similarly different ads can be delivered depending on the type of client requesting – phone, tablet, computer etc.
Here, Imagine’s Yuval Fisher starts by reminding us how online streaming typically works using HLS as an example. He then leads us through the possibilities of manifest manipulation. One interesting idea is using this to remove hardware delivering cost savings using the same infrastructure to deliver to both the internet and broadcast. Yuval finshes up with a list of “Dos and Don’ts” to explain the best way to achieve the playlist manipulation.
Sarah Foss rounds off the presentation explaining how manifest manipulation sits at the centre of the rest of the ad-delivery system.
With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and where – has become a complicated business. Can the TV industry keep up with the changes and the ever-growing need to measure TV viewing habits across devices, platforms and other new ways to watch?
This panel from the RTS, includes Justin Sampson from BARB talking about how they’re capturing iPlayer views which are increasingly important, particularly has sometimes a TV programmes are available on OTT before linear transmission. But there is still work to do capturing views on Netflix, Youtube, Amazon and other services.
In the same vein, Rich Astley, Finecast CPO, pointed out there is a lot of advertisement viewing which is also uncaptured.
Sky Media’s MD John Lister gives his opinions including discussing the strong ability of linear TV to build brands which, clearly, is more important than individual advert spots.
Sarah Rose from Channel 4 discussed the continued importance of overnight ratings which are still highly correlated to having a hit on your hands.
Bringing us real world experience, David Springall, CTO Yospace, Andy Jones, CTO of Adstream, talk about how server-side ads get inserted, sold and what are the benefits? This talk from Streaming Tech Sweden covers:
– A standardised approach to ad copy management through trusted third-parties addresses key safety, user experience and efficiency challenges presented by open marketplace programmatic ad selling
– The need for a significant change in the way in which advertising is trafficked in Demand and Supply-side Platforms
– Advertisers that are demanding greater visibility across all campaigns to drive creative effectiveness
– Engaging the creative process to produce targeted marketing messages, avoid ad fatigue, and drive the value of ad insertions
Streaming Tech Sweden is the tech-conference for the Streaming Tech Community. With a dedicated focus on the technology for video streaming, this is the meeting place to be educated and inspired by experts in this area, network with the community and bring home new thoughts and ideas. With a no-sponsors policy we can independently choose the topics and speakers we and the community find most important and relevant.
Experiences and insights using Server Side Ad Insertion in TV4 Play for both VOD and Live in this talk at Streaming Tech Sweden given by Marcus Lindén, Head of Development and Integration, Bonnier Broadcasting.
Marcus demonstrates a live channel with static ads in a linear broadcast and with personalised ads in the live OTT stream and shows us how ad insertion as moved in the last 10 years from client side to server side and the benefits therein.
Marcus finishes by taking us through the timeline of the project, the development of the business plan and the thinking behind it.