Video: SCTE 224? ESNI? What is Everyone Talking About?

Ad insertion with SCTE 35 is common enough in streaming today, but it can be a blunt tool when it comes to running a complex service which requires complex scheduling and switching plus more detailed control of advert playback and geographical deployment. SCTE 224 is here to meet the challenge by increasing the range of metadata that can be signalled.

Stuart Kurkowski from Comcast explains this need for SCTE 224 and what it delivers. For instance, a lot of SCTE 224 is devoted to controlling the US-style blackouts where viewers close to a sports game can’t watch the game live on TV. Whilst this is relatively easy to deal within the US for local terrestrial transmitters, in OTT, this is a new ability. But SCTE 224, however, isn’t just able blackouts. It also transmits accurate, multi-level, schedule information which helps to schedule complex ad breaks providing detailed, frame-accurate, local ad insertion.

It shouldn’t be thought that SCTE 35 and SCTE 224 are mutually exclusive. SCTE 35 can provide very accurate updates to unscheduled programmes and delays, where the 224 information still carries the rich metadata.

Find out more in this short primer!/a>
Speakers

Stuart Kurkowski Stuart Kurkowski
Distinguished Engineer and Principal Architect,
Comcast Technology Solutions

Video: Live Streaming: Dead Air is Not an Option

Stuart Kurkowski Tells us about SCTE 224 which allows control of who watches live streams, where and on which devices. This technology is key to implementing contractual boundaries for streamed material but also facilitated

The talk covers:
• What restrictions are found in the market today
• What SCTE 224 is
• What data is in a SCTE 224 message
• How it provides the same control satellite operators have for IP streaming
• Ensuring The EPG on a device shows what will be available and not what will be blocked or swapped
• Extending this to Ad breaks

Watch now!

Speaker

Stuart Kurkowski Stuart Kurkowski
Distinguished Engineer,
Comcast Technology Solutions