Video: State of the Streaming Market

Streaming Media commissioned an extra mid-year update to their ‘State of the Streaming Market’ survey in order to understand how the landscape has changed due to COVID-19. With a survey already carried out once this year, this special Autumn edition captures the rapid changes we’ve been seeing.

Tim Siglin talks us through the results of the survey ahead of a full report being published. Since the last set of questioning the amount of live vs OTT in the businesses that responded has swung around 5% in favour of live content. The survey indicates that 65% of streaming infrastructure will be software-defined within 24 months, with some adopting a hybrid approach initially.

Tim also unveils a very striking graphic showing 56% of respondents see the internet being their company’s main way of transporting video via IP dwarfing the other answers, the biggest of which is CDN with 25% which covers delivery to CDN by dedicated links or internet links within the cloud.

Zixi is part of the RIST Forum and the SRT alliance, which indicates they understand the importance of multiple-codec workflows. We see the streaming industry is of the same opinion with more than two-thirds expecting to be using multiple protocols over the next twelve months,

Looking at the benefits of moving to the cloud, flexibility is number one, cost savings at three and supporting a virtualised workforce being five. Tim mentions surprise at seeing a remote workforce being only at number five but does suggest without the pandemic it would not have entered the top five at all. This seems quite reasonable as, whatever your motivation for starting using the cloud, flexibility is nearly always going to be one of the key benefits.

Reliability was ranked number two in ‘benefits of moving to the cloud’. The reasons for people choosing that were fairly evenly split with the exception of uptime being 39%. Quality of Service, Quality of Experience and cost all came in around 20%.

Tim Siglin and Gordon Brooks discuss how 5G will impact the industry. Gordon gives a business-to-business example of how they are currently helping a broadcaster contribute into the cloud and then deliver to and end-point all with low-latency. He sees these links as some of the first to ‘go 5G’. In terms of the survey, people see ‘in venue delivery’ as half as likely to be useful for video streaming than distribution to the consumer or general distribution. Tim finishes by saying that although it could well be impactful to streaming, we need to see how much of the hype the operators actually live up to before planning too many projects around it.

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Speakers

Tim Siglin Tim Siglin
Founding Executive Director
HelpMeStream
Gordon Brooks Gordon Brooks
CEO
Zixi
Eric Schumacher-Rasmussen Moderator: Eric Schumacher-Rasmussen
Editor, Streaming Media

Video: Get Ready For A Multiple Codec World

The codec world is fragmenting. None of the new entrants on to the market is expected to ever gain the universal status that AVC enjoys. This panel from Streaming Media East takes a look at how to prepare for this.

The panel kicks off discussing the differences between AVC and HEVC, VP9 and AV1 and moves on to discuss the pros and cons of supporting multiple codecs. Tarek from Twitch explains its partial adoption of VP9 – the reasons that it makes sense but the overheads which it brings the business.

Vittorio Giovara from Vimeo explains their reasons for using HEVC including their drive to be able to encode and deliver 10-bit video. Ellation’s Subhrendu Sarakar makes the point that managing codec changes and bitrate changes needs to be done carefully to ensure viewers that notice the change understand them and don’t feel there has been a reduction of quality.

After a brief discussion of encoding strongly characterised video types such as anime and gaming, the conversation moves on to AV1 and migrating from VP9 and there is an audience question on HEVC licensing and the lack of use of SVC (Scalable Video Coding)

It’s now relatively well known that Twitch deployed VP9 using FPGAs rather than as a software encoder which was the only way to get the real-time speed at 1080p60. The panel discusses encoding speed both in the encoder and decoder for VP9 and AV1 then finishes with a Q&A from the audience.

Watch now!

Speakers

Tim Siglin Tim Siglin
Founding Executive Director
Help Me! Stream
Tarek Amara Tarek Amara
Principal Video Specialist,
Twitch
Vittorio Giovara Vittorio Giovara
Senior Engineer, Video Encoding
Vimeo
Nathan Egge Nathan Egge
Video Codec Engineer,
Mozilla
Subhrendu Sarkar Subhrendu Sarkar
Senior Engineering Manager, Video Infrastructure & CMS,
Ellation