Video: Disney Streaming Fireside Chat

Disney Streaming encompasses ESPN+, Hulu, Star as well as the much discussed Disney+. The latter was launched just a month before the initial detection of Covid-19 but all the services have been seeing continual roll-outs globally ever since. And it’s because of this global perspective, and one of perpetually dealing with growth, that today’s conversation with Disney as part of Streaming Media Connect is so interesting.

Eric Klein, Pankaj Chaudharim and Robert Colantuoni join moderators Tim Siglin and Eric Schumacher-Rasmussen to explain their approach to growing their streaming business. We’ve heard from Disney Streaming Services (DSS) before on The Broadcast Knowledge so we know that they have a strong interest in pushing forward Open Caching but also building their own solutions. Today’s video only reinforces that view.

 

 

When asked about DSS’s route to market, Eric points out that they have a ‘mesh’ that takes in to account that a single route to market for every location isn’t going to work. There are different limitations and constraints for every geography so whether it’s using multi-tenanting or Open Caching, for example, the mix needs to be tuned for each launch. Eric says that launching into a territory is a difficult time as they never know where exactly their customers will be and how much bandwidth will be needed.

Rob explains that Disney has a ‘Decision Science’ department which has helped them build models of new territories partly based on new data and partly based on finding similar locales already served by Disney Streaming Service. Talking about Open Cache, Rob says this is a big part of the mesh they run but sending out instructions is only one part of the challenge. The other is getting back data quickly enough and in the right format so that DSS can quickly understand it and use it for business decisions. You need to have a control plane that can handle all of these data sources and track performance relative to the options in those regions.

Pankaj adds that they constantly work with providers to ensure a base level of functionality like TLS 1.3, as an example, as well as helping them implement APIs from the Streaming Video Alliance to understand capacity. It’s critical for them to be able to understand the CDN’s capabilities as they wax and wain thanks to ‘internet weather’ as Rob puts it.

Eric talks further about how they work with their partners helping them to deal with the traffic which is coming their way and encouraging them to be part of the CTA or SVA so they can keep on top of the latest developments and also have a voice in what happens. Eric then talks about environmental work and discusses how PVoD, i.e. the latest Mulan film changes the way they deliver.

Watch now!
Speakers

Eric Klein Eric Klein
Director of Media Distribution & Technology, CDN
Disney Streaming
Robert Colantuoni Robert Colantuoni
CDN Performance Architect,
Disney Streaming Services
Pankaj Chaudhari Pankaj Chaudhari
Architect – Video Delivery,
Hulu
Eric Schumacher-Rasmussen Moderator: Eric Schumacher-Rasmussen
Editor in Chief,
Streaming Media Magazine
Tim Siglin Moderator: Tim Siglin
Contributing Editor,
Streaming Media Magazine

Video: The OTT Quality Challenge

Quality of Experience (QoE) has a wider meaning than Quality of Service (QoS) even though viewers have a worse time if either are impacted. What’s the difference and how are companies trying to deal with maximising enjoyment of their services? This panel from Streaming Media brings together Akamai’s Will Law, Robert Colantuoni from Disney Streaming Services, CJ Harvey from HBO Max. and Ian Greenblatt from JD Power detail the nuances of Quality of Experience.

The panel starts by outlining some of the differences between QoS and QoE. Ian explains that QoE is about the whole experience of the UI, recommendations, search, rebuffering and much more. QoS can impact QoE but is restricted to the success of the delivery the stream itself. QoS measures impairments such as rebuffering, macroblocking, video quality, time to play etc. Whilst poor QoS will usually reduce QoE, there’s a lot that a well-written player can do to mitigate the effects of QoS. Having good QoE is ensuring the viewer can put trust in each of their ‘clicks’, that they will know what will happen and won’t have to wait.

 

 

Measuring QoE is not without its challenges, afterall what should you measure? Rebuffering measured second-to-second gives you different results than measuring over 10-second windows. Will Law highlighted CTA 2066 which is a free specification. There is also a QoE best practices white paper from Akamai.

“Multi-CDN is the new norm” declares Will Law, as the conversation turns to how players should deal with CDN selection. The challenge is to be picking for the CDN which works best for the user. Robert points out that a great CDN in one geography may not perform so well in another. A player making a ping-based choice at the beginning of playback is going to make a much worse choice overall than a player which samples each CDN in turn and continues to pick the best. This needs to be done carefully though, giving each CDN time to warm up and usefully affect its pre-fetch capabilities.

Where QoE raises itself over QoS is in questions of perception. A good player will not simply target high bitrate, but take in to account colour volume depth, resolution and device to name but three.

There are plenty of questions from the audience covering load balancers, jarring changes between sharp, high budget productions and old episodes of 4:3 TV dramas plus a look-ahead to the next two years of streaming.

Watch now!
Speakers

Will Law Will Law
Chief Architect, Edge Technology Group,
Akamai
CJ Harvey CJ Harvey
VP Product Management,
HBO Max
Robert Colantuoni Robert Colantuoni
Content Distribution Performance Architect,
Disney Streaming Services
Ian Greenblatt Ian Greenblatt
Managing Director,
J.D. Power
Tim Siglin Moderator: Tim Siglin
Contributing Editor,
Streaming Media