Consumers demand access to their favorite content anytime and anywhere. That includes access to on-demand and live feeds. VoD delivery itself is not considered a differentiator anymore as consumers want a better holistic experience and access to live feeds via OTT platforms. The process of managing live OTT video workflows capable of delivering at scale and with no disruption or errors requires a new approach.
This webinar will explore how technology innovations can support live OTT content distribution at scale while creating new monetization opportunities. We will discuss how to meet additional consumer requirements through further engagement techniques via cloud-based solutions, as offering a live TV service is ultimately not just about streaming; it is about creating an end-to-end holistic experience.
- Key Topics for Discussion
- Key trends driving the shift in live consumption
- Live TV as a holistic experience
- Speed and reliability as paramount metric to create that experience
- Monitoring and analytics as an enabler for quality improvement
- Live to VOD offerings to maximise revenue and engagement