In this talk from Streaming Media East 2018 Paul MacDougall from Bitmovin discusses moving from h.264 to newer codecs.
Video streaming is in transition towards the next generation of video codecs, offering to double the quality while lowering the required bandwidth. As the successor crown to the ubiquitous AVC/H.264 is still up for grabs, major content providers and device manufacturers are throwing their weights behind competing formats – HEVC/VP9/AV1 – leading to market fragmentation, specifically within web environments. To deal with this challenge, OTT services need to support multiple codecs in an efficient way.
In this presentation, Paul talks about how to evaluate the benefits and the tradeoffs of embracing next generation compression technologies in your media workflow. He looks at the state of the browser market and compatibility, current deployment percentages and then how to decide whether to do multiple encoding on an asset or not. Paul finished with advice on playback and the state of smart TVs.