Video: Beyond Netflix: How specialist streaming services can compete against global players

From the IBC 2018 conference, a discussion on how to compete against Netflix and the other global players. We hear from Britbox, Filmstruck, DAZN, ErosNow their ways of differentiating. Exclusive content rights is a key element in the strategy, but innovating around technical challenges is necessary to make it in the fray.

When the global players have to be everything to everybody, what gaps in her need does this leave? DAZN’s Chief Product Officer Ben Lavender explains their sports rights strategy and how they ensure sustainability. DAZN are constantly fighting to reduce latency. Ben describes the work they’ve done over the years to reduce latency by a third.

Ali Hussein gives us the Indian perspective whilst Soumya Siraman explains why the British experience of Britbox is a hit with her US customers. Kerensa Samanidis makes the point that FilmStruck’s ‘quality cinema’ principle will mean different things in different countries.

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Speakers

Soumya Sriraman Soumya Sriraman
President
Britbox
Kerensa Samanidis Kerensa Samanidis
General Manager
Filmstruck (Turner)
Ben Lavender Ben Lavender
Chief Product Officer
DAZN
Ali Hussein Ali Hussein
COO
ErosNow

Chair

Maureen Kerr Maureen Kerr
Managing Director TMT Group, Corporate Finance
FTI Consulting

Video: Lights, Colors, Artwork


Mark Watson from Netflix examines how to combine SDR and HDR video from many sources into one seamless experience. How do you manage the different colour spaces, the difference in dynamic range, the types of HDR? Mark talks about how the different delivery formats differ and presents ways in which they can be unified, representing the work that Netflix is putting in to create a rich, seamless and dynamic auto-playing user experience.

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Video: Streaming at 250 kbps – raise your expectations


Megha Manohara discusses Netflix’s ongoing efforts to reduce the bitrate of movies whilst maintaining their enjoyability showing their success right down to 250kbps.

As a Senior Software Engineering on Video Algorithms, Megha’s talk focuses on the research and implementation challenges of Dynamic optimizer – an innovative shot-based encoding tool that raises the perceptual quality of streams at bitrates as low as 250kbps. Visiting VMAF, PSNR and other metrics on the way, this talk gives great ideas on reducing bitrate and measuring success.

See also, her article on per-shot encoding.

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