Video: How eSports can Combine Old and New Monetisation Models to Reach New Heights

Akamai brings together GamesBeat, Ubisoft and Gen.G to talk about how to monetise esports. Gen.G runs esports teams, Ubisoft makes games, GamesBeat reviews games and Akamai delivers esports streaming. So together they have a pretty good idea of the industry!

Questions covered are:

  • What are the current esports revenue models?
  • Where is the bulk of revenue coming from today?
  • What lessons can be learned from traditional sports models?
  • How does Monetisation differ between East and West?

Watch now!

Speakers

Kent Wakeford Kent Wakeford
Co-founder and COO,
Gen.G
Robb Chiarini Robb Chiarini

Director Esports, NCSA
Ubisoft
Jonathan Singer Jonathan Singer

Industry Strategist,
Akamai
Dean Takahashi Dean Takahashi
Lead Writer,
GamesBeat

Webinar: Esports Goes Mainstream

Date: Thursday 24th January, 16:00 GMT

Esports continues to be on the rise and is being picked up by ‘traditional’ broadcasters like ESPN. These broadcasters may well play a role in diversifying the sport beyond the predominantly young male audience which would benefit the sport and the viewer alike. Esports has also gained a place in the 2022 Asian Games alongside more usual sports like badminton, cycling and Judo.

Here on the site we featured, last year, this look behind the scenes in the transmission gallery at an esports event clearly showing that they are making TV just like anyone else. As we wrote at the time
Esports is gaining more and more mindshare of broadcast-focused companies – and for good reason. As you watch event the setup, you’ll see why Presteigne sponsor the UK eSports awards. As you watch their gallery and spot familiarly-shaped equipment, you’ll see why the industry is increasingly taking note.” Check it out.

Here, some of the industry’s leading participants explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.

In this webinar you’ll learn about:
• How esports is outgrowing traditional sports, reaching a global audience of 590 million by 2020, more than half of millennials
• The growing value of esports media rights and the opportunities for broadcasts and content platforms
• The esports ecosystem of teams, events, leagues, games publishers and platforms
• The role of live production technology to produce esports events for a huge international audience

Register now!

Speakers

Wouter Sleijffers Wouter Sleijffers
CEO,
Fnatic
Dhaval Ponda Dhaval Ponda
Global Sales Head Media Services,
Tata Communications
Ivan Danishevsky Ivan Danishevsky
Founder,
ESCharts.com & ESM.one
Martin Wyatt Martin Wyatt
Head of Partner Relationships,
Gfinity
Robert Ambrose Robert Ambrose
Moderator,
Managing Consultant,
High Green Media

Video: eSports Behind the Scenes

eSports is gaining more and more mindshare of broadcast-focused companies – and for good reason. As you watch event the setup, you’ll see why Presteigne sponsor the UK eSports awards. As you watch their gallery and spot familiarly-shaped equipment, you’ll see why the industry is increasingly taking note.

A fun watch, which will allow you to (almost?) honestly say you’ve watched some eSports the next time it comes up in conversation.

Press play below to watch the gallery as they work up to the climax of the event:

Or click here to get the whole context:

Meeting: Sports Tech Innovation


With many speakers including from BT Sport, IMG, FA Group this free event looks at emerging production technology and its use in sport. Topics include:

  • AI
  • eSports
  • Remote Production
  • Immersive video (AR, VR, MR, 360 etc.)
  • Graphics Analysis
  • Live Streaming

Register Now for the 21st March

Speakers
  • Andy Beale, Chief Engineer, BT Sport
  • Gareth Capon, CEO, Grabyo
  • Damien Cullen, Senior Video Manager, The FA Group
  • Tim De Marco, Head of Engineering, IMG
  • Dan Finch, CEO, Simplestream
  • Marina Kalkanis, CEO, M2A Media
  • Andrew Preece, Executive Director, Sunset+vine
  • Shane Warden, Director of broadcast and technology, ATP
  • Robin Broomfield, Technical Manager, Sky
  • Nik Selman, MD, Formidable
  • Matt Stagg, Head of Media and Broadcast, EE

Register Now for the 21st March