Video: What is Happening with IMF?

IMF is an interchange format designed for post-production/studios versioning requirements. It reduces storage required for multi-version projects but also provides for a standard way of exchanging metadata between companies.

Annie Chang covers the history briefly of IMF showing what it was aiming to achieve. IMF has been standardised through SMPTE as ST 2067 and has gained traction within the industry hence the continued interest in extending the standard. As with all modern standards, this has been created to be extensible, so Annie gives details on what is being added to it and where these endeavours have got to.
 

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Speaker

Annie Chang Annie Chang
VP, Creative Technologies,
Universal Pictures

Video: The Business Benefits of IMF to a Global Production System

In this talk from Andy Wilson at Northern Waves 2018, we find that IMF, the Interoperable Master Format is not just about technology, but if anything it’s more about improving workflows today with an eye to being the foundation of future workflows and business models.
Doctor Who’s 50th Anniversary release which needed 106 versions for its simultaneous world-wide release forms the example which shows how IMF helps broadcasters reduce duplicate copies, support versioning workflows, maintain quality and much more.

Mastering as a new route to save storage, costs and time – as well as look at automation as part of the process. This introductory session outlines the business benefits and use cases that the DPP have developed with global broadcasters and online players.

Andy covers:

  • What IMF is?
  • The role of SMPTE and the DPP
  • How IMF helps the versioning workflow
  • Duplication & Storage Reduction
  • Maintaining Quality
  • It’s use with NHK’s 8K Rushes
  • Supporting Long-term Monetisation
  • Applicability to Cloud-based MAM
  • Future potential Workflows

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Speaker

Andy Wilson Andy Wilson
Industry Principal – Media, Dropbox
Former Head of Business Development, DPP

Video: What is Immersive Audio and Why is it so Cool?

With all manner of entertainment using the moniker “immersive”, what does this mean with regard to audio?

This webcast will describe what immersive audio is, why it is so cool, and what makes it vital to the industry. Brian Vessa from Sony Pictures Entertainment will take a deep dive into ST 2098-1, which defines immersive audio metadata and is the first document in the suite of SMPTE immersive audio standards.

Since the introduction of immersive audio to the cinema, SMPTE has been working to create standards to foster interoperability between the many variations of playback systems and the many variations in mixing tools. A number of standards documents have been created that address different aspects of the problem.

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Meeting: BOXfest 2018

Date: Thu, June 28, 2018 12:00 PM – 4:00 PM BST
Location: Century Club, 61-63 Shaftesbury Ave, London, W1D 6LQ

The excellent BOXfest is back for its sixth year! On the theme of ‘Disruption’, this is a one day technology event in Central London. Following on from NAB, BOXfest highlights key technologies and products concentrating on customer case studies, sharing technology roadmaps and market trends. The audience is typically senior, technical management and engineers, with the day designed to allow time for people to network with their peers.

With the escalation of technologies including IP, AI and cloud alongside ever-changing business requirements how do you deliver future-proof solutions and innovation to your organisation?

Several technical authorities from a number of key vendors for product-agnostic presentations will provide insight into these topics:

IP – Where are we with IP?
AI – What is it and how does it affect me?
AI – Real world applications
Cloud – creating flexible infrastructure that works for media
IMF – What, why?
HDR – Real world experiences.

Register Now