IMF is an exchange format for exchanging media between companies. Wrapping up many different versions of a programme or film into one deliverable, this Interoperable Master Format promises to reduce storage costs, to simplify workflows and, of course, to allow any company to deliver to any other.
Niklas Hammarbäck from the Nordic Entertainment Group explains how they have moved their workflows over to IMF and the benefits that has brought. Niklas lays out the problems he was trying to solve – the main one being the many different delivery formats that must be ingested. These differences create complexity and inefficiencies. The talk examines the requirements that the group developed ahead of transforming their workflows; having a single common format, for example.
This leads in to IMF which Niklas compares to baking a cake. The IMF format contains ingredients and a recipe for creating the deliverable. The ingredients in IMF are the video, audio and metadata files and the recipes are also contained in the delivery. This method allows for a video to be delivered once with several audio files. The traditional alternative would be sending the same video four separate times just with different sound.
Niklas goes in to some detail about the contents of an IMF delivery including the CPL files which are the ‘recipes’ for the media ‘ingredients’ giving examples from https://cpl.fishtank.cloud.
The talk finishes with a summary of the benefits, a check against the requirements and what has been achieved and some questions from the audience.
Ed Silvester heads up video R&D at Perform Group, since rebranded to DAZN (pronounced ‘dah zone’) so he’s just the man to talk us through the business aspects of encoding. Anchoring the conversation in the times that black and white TV changed to colour, Ed looks at the challenges DAZN have in creating an innovative platform with backwards compatability.
Ed considers whether the industry should DIET, shedding some older technologies (watch the talk to find out what DIET stands for). And raises some questions about how the industry should deal with platforms ending, scaling and compatibility.
In this talk from Andy Wilson at Northern Waves 2018, we find that IMF, the Interoperable Master Format is not just about technology, but if anything it’s more about improving workflows today with an eye to being the foundation of future workflows and business models.
Doctor Who’s 50th Anniversary release which needed 106 versions for its simultaneous world-wide release forms the example which shows how IMF helps broadcasters reduce duplicate copies, support versioning workflows, maintain quality and much more.
Mastering as a new route to save storage, costs and time – as well as look at automation as part of the process. This introductory session outlines the business benefits and use cases that the DPP have developed with global broadcasters and online players.
Industry Principal – Media, Dropbox
Former Head of Business Development, DPP
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