Video: The Business Benefits of IMF to a Global Production System

In this talk from Andy Wilson at Northern Waves 2018, we find that IMF, the Interoperable Master Format is not just about technology, but if anything it’s more about improving workflows today with an eye to being the foundation of future workflows and business models.
Doctor Who’s 50th Anniversary release which needed 106 versions for its simultaneous world-wide release forms the example which shows how IMF helps broadcasters reduce duplicate copies, support versioning workflows, maintain quality and much more.

Mastering as a new route to save storage, costs and time – as well as look at automation as part of the process. This introductory session outlines the business benefits and use cases that the DPP have developed with global broadcasters and online players.

Andy covers:

  • What IMF is?
  • The role of SMPTE and the DPP
  • How IMF helps the versioning workflow
  • Duplication & Storage Reduction
  • Maintaining Quality
  • It’s use with NHK’s 8K Rushes
  • Supporting Long-term Monetisation
  • Applicability to Cloud-based MAM
  • Future potential Workflows

Watch now!

Speaker

Andy Wilson Andy Wilson
Industry Principal – Media, Dropbox
Former Head of Business Development, DPP