Blockchain, often cast aside as a mere hype word, won’t be gone from our lives just like ‘cloud’ and ‘AI’. However it can’t be said that sometimes it’s applied without thought to its true value. Here, IBM Aspera look at where blockchain can actually fit within broadcast.
Blockchain, simplistically, allows you to verify the authenticity of something in a very secure and reliable way, so its applicability to retail and logistics is clear. However, in broadcast we deliver millions of programmes, adverts, trailers, rushes each and every day both to screens and behind the scenes. So if it can disrupt and improve other industries, why not outs?
Blockchain is interesting in not just in its features but also how it does it. In this webinar we’ll see some of that, understanding what how it works and what a ‘trusted business network’ looks like.
James Wilson and Jonathan Solomon will explain the encryption and key exchange that underpins the technology and how this offers improved asset tracking and even execution of commercial and legal terms.
Directory of Engineering,
Strategic Initiatives Engineer, Streaming