At The Broadcast Knowledge, we’re continuing to cut through the hype and get to the bottom of blockchain. Now part of the NAB drinking game along with words like AI and 5G, it’s similarly not going away. The principle of blockchain is useful – just not useful everywhere.
So what can broadcasters do with Blockchain, and – given this is a SMPTE talk – what can film studios do with it? It’s doubtless that blockchain really makes secure, trusted systems possible so the mind immediately jumps to using it to ensure all the files needed to create films are distributed securely and with an audit trail.
Here, Steve Wong looks at this but explores the new possibilities this creates. He starts with the basics on what blockchain is and how it works, but soon moves in to how this could work for Hollywood explaining what could exist and what already does.
Blockchain, often cast aside as a mere hype word, won’t be gone from our lives just like ‘cloud’ and ‘AI’. However it can’t be said that sometimes it’s applied without thought to its true value. Here, IBM Aspera look at where blockchain can actually fit within broadcast.
Blockchain, simplistically, allows you to verify the authenticity of something in a very secure and reliable way, so its applicability to retail and logistics is clear. However, in broadcast we deliver millions of programmes, adverts, trailers, rushes each and every day both to screens and behind the scenes. So if it can disrupt and improve other industries, why not outs?
Blockchain is interesting in not just in its features but also how it does it. In this webinar we’ll see some of that, understanding what how it works and what a ‘trusted business network’ looks like.
James Wilson and Jonathan Solomon will explain the encryption and key exchange that underpins the technology and how this offers improved asset tracking and even execution of commercial and legal terms.
Successive waves of disruption across industries and constant change means opportunity. We’ve entered a new era where truth isn’t subjective, but collective – where radical transparency is uprooting how we interact, transact and drive growth. Leading organizations and consortia across industries are rapidly unleashing the exponential business value of blockchain. More than a new technology, it’s a whole new playing field. Join this masterclass at IBC to discover how blockchain is delivering newfound trust to media, entertainment and advertising.
Answering key questions like, what is ‘blockchain’? How have our views on ‘trust’ changed in the new digital era? What is the state of blockchain adoption in business? Jason Kelley helps us understand where we are in balancing the hype and usefulness of blockchain.
Chad Andrews spells out a way of managing personal/consumer data which can use blockchain principles to bring together data controlled by different parties which would decouple technology from data.
Peter Guglielmino discusses the challenges of piracy and fraud which have arisen with the rise of digitisation and outlines how to store media files with accountability linked to a blockchain ledger.
This talk examines some of the emerging business models that have embraced blockchain technologies, how blockchain satisfies challenges for media, and how to spur growth and further media consumption with greater control.
Streaming technologies disrupted our ideas of how consumers tune in, listen, and watch, and yet we are still far from perfect in terms of distribution, access, and profitability for content creators. These business models are now again ripe for disruption. Blockchain technology was initially lauded for its revolutionary way of handling financial transactions, but it can be used for far more. Ethereum, NEO, and other decentralized ledgers can make bigger waves in the future by enabling developers to build applications and platforms that bolster the sharing economy.
Speaker:Chris Michaels, Streaming Industry Evangelist, Wowza Media Systems