Discover the critical success factors the Broadcasters and platform owners, investing millions in building and upgrading OTT platforms, need to achieve to ensure they can compete successfully with a growing array of digital competitors and deliver compelling user experiences.
Many of these broadcasters are beginning to move from their initial OTT offerings to more mature services that can scale for the future, and answer the requirements of demanding viewers and regulators.
This webinar uncovers the essential parts of a flourishing OTT service, including:
– Delivering content at scale as more viewing and live events move to OTT
– Ensuring a class-leading user experience and quality
– Using analytics to maximise revenue and engagement
– Ensuring cost efficiency in the OTT workflow
– Securing platforms and content against piracy and malicious attacks
Encoding at a high quality is only part of the equation for delivering a great experience to your viewers. When something goes wrong, the way viewers feel is just as important and then when it’s going right.
In this talk, Brahim Allan from British Telecom talks is through their experiment finding out how people felt about various different types of video impairment and the various sizes of screen now available on smart phones, tablets and, of course, TVs.
Brahim explains that they compared errors associated with broadcast and multicast delivery which appear as areas of extreme color or tearing of the image, with errors associated with Adaptive Bit Rate unicast, such as interruptions and quality variations. Interruptions were the most annoying impairment and interestingly young students have similar views to the adults.
Mux’s Justin Sanford explains the difference between Quality of Service and Quality of Experience; the latter being about the entire viewer experience. Justin looks at ‘Startup time’ showing that it’s a combination of an number of factors which can include loading a web page showing the dependence of your player on the whole ecosystem.
Justin discusses rebuffering and what ‘quality’ is when we talk about streaming. Quality is a combination of encoding quality, resolution but also whether the playback judders.
“Not every optimisation is a tradeoff, however startup time vs. rebuffering is a canonical tradeoff.”
Finally we look at ways of dealing with this, including gathering analytics, standards for measuring quality of experience, and understanding the types of issues your viewers care most about.
Brightcove, an online video hosting platform with its own video player, has a lot of experience of delivery over the CDN. We saw yesterday the principles that the player, and to an extent the server, can use to deal with changing network (and to an extent changing client CPU usage) by going up and down through the ABR ladder. However this talk focusses on how the CDN in the middle complicates matters as it tries its best to get the right chunks in the right place at the right time.
How often are there ‘cache misses’ where the right file isn’t already in place? And how can you predict what’s necessary?
Yuriy even goes in to detail about how to work out when HEVC deployment makes sense for you. After all, even if you do deploy HEVC – do you need to do it for all assets? And if you do only deploy for some assets, how do you know which? Also, when does it make sense to deploy CMAF? In this talk, we hear the answers.