Video: Creating and distributing sports and eSports content to online audiences

What is eSports and how does it fit in with our industry?
Claire Tavernier from Girl Effect explores these questions and more with Stevie Rowe at Whistle Sports, Abi Hemingway from Jackshoot TV and Dominic Sacco the content director at the British Esports Association.

Questions covered include:

  • What is esports
  • How does content discovery work?
  • Using social media to interact with viewers
  • The role of influencers
  • Use archive material in an appealing way for this demographic
  • How is the gender balance in eSports
  • A look to the future trends

Watch now!