Webinar: Implementing broadcaster addressable TV using HbbTV

HbbTV combines over-the-air TV with internet-delivered services which viewers see as a single, seamless service. HbbTV – which stands for Hybrid Broadcast Broadband TV – is a standardised way to deliver internet-enhanced over-the-air television to homes.

Date: Tuesday 16th July, 14:00 BST / 15:00 CEST

Now on version 2.0.1, HbbTV has been adopted around the world. The UK has the Freeview Play live and on-demand service based on HbbTV 2.0, delivered over satellite. New Zealand and Australia also have a Freeview-labelled service. Turkey and Saudi Arabia have services on HbbTV and Finland has been on air sine 2013 with HbbTV.

This webinar looks at what’s new in 2.0.1 and focusses on the possibilities of targeted advertising, highlighting the RTL Group’s world first swapping over-the-air ads for internet-delivered adverts.

This webcast will discuss:

  • The benefits of a standards-based ad insertion solution for the TV and device market
  • Market penetration of HbbTV devices that support IP-into-broadcast content substitution, including free-to-air hybrid set-top boxes, smart TVs and connected TV streaming devices
  • Technology capabilities within the HbbTV 2.0.1 standard, including how to implement HbbTV-enabled addressable TV
  • The rationale for including HbbTV ad insertion on devices that already include broadcaster OTT apps
  • Compatibility and interoperability between HbbTV and the broadcast backoffice and associated ad-tech
  • Efforts to include HbbTV ad insertion in the new HbbTV-TA (Targeted Advertising) standard

Register now!

Speakers

Henry Rivero Henry Rivero
VP Advanced Advertising & Innovation,
RTL Group
Frode Hernes Frode Hernes
SVP of Product Management,
Vewd
Leon Siotis Leon Siotis
GM Revenue Europe.
SpotX
John Moulding John Moulding
Editor-in-Chief
VideoNet

Webinar: Tools for DASH Streaming

MPEG DASH is a standardised, widely-supported protocol for networked streaming – but how can you spot problems and tell if you or another vendor have implemented it right?

This webinar, run by HbbTV – an initiative aimed at merging over-the-air broadcast with broadband delivery (which includes both file-download and streaming) – sets out to explain how you can test your DASH streaming using new tools now available. For instance, HbbTV and DVB have collaborated on a DASH validation tool which checks MPDs, segments and more to be sure that a stream is compliant with both DVB and HbbTV specifications.

Bringing together the experience of Bob Campbell from Eurofins, Waqar Zia from Nomor Research and Juha Joki from Sofia Digital, anyone who develops for, or provides services based on DASH will benefit from this webinar.

Date: 18th June 2019, 16:00 BST / 17:00 CEST

Register now!

Speakers

Bob Campbell Bob Campbell
Directory of Engineering,
Eurofins Digital Testing
Juha Joki Juha Joki
Director, Broadcast & Testing
Sofia Digital
Waqar Zia Waqar Zia
Head of Multimedia Delivery,
Nomor Research GmbH