Should HbbTV and ATSC 3.0 be seen as the last flailing attempts for over-the-air broadcasters to remain relevant, or an important step forward in terms of keeping in step with changing viewership? Both technologies enable traditional broadcast to be mixed with internet-based video, entertainment and services as part of one, seamless, experience.
ATSC 3.0 has taken hold in the US and some other countries as a way to deliver digital video within a single traditional VHF channel – and with the latest 3.0 version, this actually moves to broadcasting IP packets over the air. HbbTV, on the other hand, is more commonly found in Europe and Asia with deployments in nearly 40 countries.
ATSC 3.0 is ready for deployment in the US and is now at a turning point. With a number of successful trials under its belt, it’s now time for the real deployments to start. In this panel discussion as part of the IBC 2019 conference, we hear that CES 2020 will be the time to listen out for major ATSC announcements.
The approach to digital TV in most other places, through DVB, is to bring together many broadcasters in to one multiplexed signal. In the initial iterations of DVB-T, broadcasters have banded together under the same name: In the UK and Australia, for instance, it’s ‘Freeview’. So when moving to something like HbbTV, in contrast to the ATSC plan, it’s natural to do the same.
This panel brings together companies who are pushing the technologies forward from Europe and the US.
HbbTV combines over-the-air TV with internet-delivered services which viewers see as a single, seamless service. HbbTV – which stands for Hybrid Broadcast Broadband TV – is a standardised way to deliver internet-enhanced over-the-air television to homes.
Date: Tuesday 16th July, 14:00 BST / 15:00 CEST
Now on version 2.0.1, HbbTV has been adopted around the world. The UK has the Freeview Play live and on-demand service based on HbbTV 2.0, delivered over satellite. New Zealand and Australia also have a Freeview-labelled service. Turkey and Saudi Arabia have services on HbbTV and Finland has been on air sine 2013 with HbbTV.
This webinar looks at what’s new in 2.0.1 and focusses on the possibilities of targeted advertising, highlighting the RTL Group’s world first swapping over-the-air ads for internet-delivered adverts.
This webcast will discuss:
The benefits of a standards-based ad insertion solution for the TV and device market
Market penetration of HbbTV devices that support IP-into-broadcast content substitution, including free-to-air hybrid set-top boxes, smart TVs and connected TV streaming devices
Technology capabilities within the HbbTV 2.0.1 standard, including how to implement HbbTV-enabled addressable TV
The rationale for including HbbTV ad insertion on devices that already include broadcaster OTT apps
Compatibility and interoperability between HbbTV and the broadcast backoffice and associated ad-tech
Efforts to include HbbTV ad insertion in the new HbbTV-TA (Targeted Advertising) standard
MPEG DASH is a standardised, widely-supported protocol for networked streaming – but how can you spot problems and tell if you or another vendor have implemented it right?
This webinar, run by HbbTV – an initiative aimed at merging over-the-air broadcast with broadband delivery (which includes both file-download and streaming) – sets out to explain how you can test your DASH streaming using new tools now available. For instance, HbbTV and DVB have collaborated on a DASH validation tool which checks MPDs, segments and more to be sure that a stream is compliant with both DVB and HbbTV specifications.
Bringing together the experience of Bob Campbell from Eurofins, Waqar Zia from Nomor Research and Juha Joki from Sofia Digital, anyone who develops for, or provides services based on DASH will benefit from this webinar.
Directory of Engineering,
Eurofins Digital Testing
Director, Broadcast & Testing
Head of Multimedia Delivery,
Nomor Research GmbH
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