Webinar: Implementing broadcaster addressable TV using HbbTV

HbbTV combines over-the-air TV with internet-delivered services which viewers see as a single, seamless service. HbbTV – which stands for Hybrid Broadcast Broadband TV – is a standardised way to deliver internet-enhanced over-the-air television to homes.

Date: Tuesday 16th July, 14:00 BST / 15:00 CEST

Now on version 2.0.1, HbbTV has been adopted around the world. The UK has the Freeview Play live and on-demand service based on HbbTV 2.0, delivered over satellite. New Zealand and Australia also have a Freeview-labelled service. Turkey and Saudi Arabia have services on HbbTV and Finland has been on air sine 2013 with HbbTV.

This webinar looks at what’s new in 2.0.1 and focusses on the possibilities of targeted advertising, highlighting the RTL Group’s world first swapping over-the-air ads for internet-delivered adverts.

This webcast will discuss:

  • The benefits of a standards-based ad insertion solution for the TV and device market
  • Market penetration of HbbTV devices that support IP-into-broadcast content substitution, including free-to-air hybrid set-top boxes, smart TVs and connected TV streaming devices
  • Technology capabilities within the HbbTV 2.0.1 standard, including how to implement HbbTV-enabled addressable TV
  • The rationale for including HbbTV ad insertion on devices that already include broadcaster OTT apps
  • Compatibility and interoperability between HbbTV and the broadcast backoffice and associated ad-tech
  • Efforts to include HbbTV ad insertion in the new HbbTV-TA (Targeted Advertising) standard

Register now!

Speakers

Henry Rivero Henry Rivero
VP Advanced Advertising & Innovation,
RTL Group
Frode Hernes Frode Hernes
SVP of Product Management,
Vewd
Leon Siotis Leon Siotis
GM Revenue Europe.
SpotX
John Moulding John Moulding
Editor-in-Chief
VideoNet

Video: What causes delays in broadcast networks? Linear Vs. Live Streaming


Video: 24 minutes
A brilliant look at all the delays in broadcasting from traditional linear channels to live internet streaming. Anders Cedronius from Net Insight discusses what is acceptable and what is achievable in today’s world? Can live streaming delay match, or even beat, traditional broadcast delays?

Recorded at Streaming Tech Sweden, a Swedish conference with a dedicated focus on the technology for video streaming. Organised by Eyevinn Technology, this is the meeting place for tech managers, architects, developers and product managers looking to be educated and inspired by experts in this area, network with peers and bring home new thoughts and ideas.

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