Webinar: An Overview of the ATSC 3.0 Interactive Environment

Allowing viewers to interact with television services is an obvious next step for the IP-delivered ATSC service. Taking cues from the European HbbTV standard, the aim here is to make available as many ways as practical for viewers to direct their viewing in order to open up new avenues for television channels and programme creators.

Mark Corl is chair of the TG3/S38: Specialist Group on Interactive Environment. Its aim is to support interactive applications and their companion devices. It has produced the A/344 standard which is based on W3C technologies with APIs which support the needs of broadcast television. It describes the Interactive Environment Content Display model allowing video to be mixed with app graphics as a composite display. Mark is also part of the ATSC group TG3-9 which looks at how the different layers of ATSC 3.0 can communicate with each other where necessary.

From the TG3 group, too, is the Companion Device Concepts A/338 standards document which details discovery of second devices such as smartphones and enabling them to communicate with the ATSC 3.0 receiver.

In this webinar from the IEEE BTS, Mark marries an understanding of these documents with the practical aspects of deploying interactive broadcaster applications to receivers including some of the motivations to do this, such as improving revenue through the introduction of Dynamic Ad Insertion and personalisation.

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Mark Corl Mark Corl
Chair, TG3/S38 Specialist Group on Interactive Environment
Co-chair, TG3-9 AHG on Interlayer Communications in the ATSC 3.0 Ecosystem
Senior Vice President, Emergent Technology Development, Triveni Digital

Video: Power Talks – ATSC 3.0

ATSC 3.0 is the major next step in broadcasting for the US, South Korea and other countries and is a major update to the ATSC standard in so many way that getting across it all is not trivial. All terrestrial broadcasting in the US are done with ATSC as opposed to many other places, including Europe, which use DVB.

ATSC 3.0 brings in OFDM modulation which is a tried and tested technology also used in DVB. But the biggest change in the standard is that all of the transport within ATSC is IP. Broadcasters now, using broadband as a return path, have two-way communication with their viewers allowing transfer of data as well as media.

In this talk from Imagine Communications, we talk a look into the standard which, as is common nowadays, is a suite of standards. These standards cover Early Alerts, immersive audio, DRM, return paths and more. We then have a look at the system architecture of the ATSC 3.0 broadcast deployed in Phoenix.

South Korea has been pushing forward ATSC 3.0 and Chet Dagit looks at what they have been doing and how they’ve created high quality UHD channels to the consumer. He then looks at what the US can learn from this work but also DVB deployments in Europe.

Finally, Yuval Fisher looks at how the data and granularity available in ATSC 3.0 allows for more targeted ads and how you would manage both internally and harnessing it for ad campaigns.

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Steve Reynolds Steve Reynolds
President, P & N Solutions,
Imagine Communications
Mark Corl Mark Corl
SVP of Emergent Technology,
Triveni Digital
Chet Dagit Chet Dagit
Founder & Managing Member
RTP Holdings-Lokita Solutions
Yuval Fisher Yuval Fisher
CTO, Distribution
Imagine Communications