Video: HbbTV and ATSC 3.0 sees broadcasters striking back

Should HbbTV and ATSC 3.0 be seen as the last flailing attempts for over-the-air broadcasters to remain relevant, or an important step forward in terms of keeping in step with changing viewership? Both technologies enable traditional broadcast to be mixed with internet-based video, entertainment and services as part of one, seamless, experience.

ATSC 3.0 has taken hold in the US and some other countries as a way to deliver digital video within a single traditional VHF channel – and with the latest 3.0 version, this actually moves to broadcasting IP packets over the air. HbbTV, on the other hand, is more commonly found in Europe and Asia with deployments in nearly 40 countries.

ATSC 3.0 is ready for deployment in the US and is now at a turning poin. With a number of successful trials under its belt, it’s now time for the real deployments to start. In this panel discussion as part of the IBC 2019 conference we hear that CES 2020 will be the time to listen out for major ATSC announcements.

The approach to digital TV in most other places, through DVB, is to bring together many broadcasters in to one multiplexed signal. In the initial iterations of DVB-T, broadcasters have banded together under the same name: In the UK and Australia, for instance, it’s ‘Freeview’. So when moving to something like HbbTV, in contrast to the ATSC plan, it’s natural to do the same.

This panel brings together companies who are pushing the technologies forward from the Europe and the US.

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Speakers

Mary Ann Halford Mary Ann Halford
Senior Advisor,
OC & C Strategy Consultants
Richard M. Friedel Richard M. Friedel
Executive Vice President, Technology & Broadcast Strategy,
21st Century Fox
Anne Schelle Anne Schelle
Managing Director,
Pearl
Vincent Grivet Vincent Grivet
Chairman,
HbbTV Association
Oliver Botti Oliver Botti
Head of International Business Development and Innovation,
FINCONS GROUP

Video: CEDIA Talk: ATSC 3.0 is HERE – Why It Matters to You


That last in the current series of ATSC 3.0 posts. This one is a light, but useful talk which aims to introduce people to ATSC 3.0 calling out the features and differences.

Michael, showing off his colour bars jacket, explains how ATSC 3.0 came about and how ATSC 2.0 never came to pass and ‘is on a witness protection program’. He then explains the differences between ATSC 1.0 and 3.0, discussing the fact its IP based and capable of UHD and HDR amongst other things.

The important question is why is it better and we see the modulation scheme is an improvement (note Michael says ATSC 3.0 is based on QAM; it actually based on OFDM.)

The talk finishes talking about what ATSC 3.0 isn’t and implementation details and the frequency repack which is happening in the US.

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Speaker

Michael Heiss Michael Heiss
Principal Consultant,
M. Heiss Consulting

Video: Next Generation Broadcast Platform – ATSC 3.0

Continuing our look at ATSC 3.0, our fifth talk straddles technical detail and basic business cases. We’ve seen talks on implementation experience such as in Chicago and Phoenix and now we look at receiving the data in open source.

We’ve covered before the importance of ATSC 3.0 in the North American markets and the others that are adopting it. Jason Justman from Sinclair Digital states the business cases and reasons to push for it despite it being incompatible with previous generations. He then discusses what Software Defined Radio is and how it fits in to the puzzle. Covering the early state of this technology.

With a brief overview of the RF side of ATSC 3.0 which itself is a leap forward, Jason explains how the video layer benefits. Relying on ISO BMMFF, Jason introduces MMT (MPEG Media Transport) explaining what it is and why it’s used for ATSC 3.0.

The next section of the talk showcases libatsc3 whose goal is to open up ATSC 3.0 to talented Software Engineers and is open source which Jason demos. The library allows for live decoding of ATSC 3.0 including MMT material.

Finishing his talk with a Q&A including SCTE 34 and an interesting comparison between DVB-T2 and ATSC 3.0 makes this a very useful talk to fill in technical gaps that no other ATSC 3.0 talk covers.

Complete slide pack

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Speakers

Jason Justman Jason Justman
Senior Principal Architect,
Sinclair Digital

Video: Recent Experiences with ATSC 3.0 from Seoul to Phoenix

This talk is part of a series of talks on ATSC 3.0 we’re featuring here on The Broadcast Knowledge. ATSC 3.0 is a big change in terrestrial television transmission because even over the air, the signal is IP.

In this talk, Joe Seccia from GatesAir, a company famed for its transmission systems, talks us through where the US (and Seoul) is on its way to deploying this technology.

With major US broadcasters having pledged to be on air with ATSC 3.0 by the end of 2020, trials are turning in to deployments and this is a report back on what’s been going on.

Joe covers the history of previous tests and trials before taking us through the architecture of a typical system. After explaining the significance of the move to IP, Joe also covers other improvements such as using OFDM modulation and thus being able to use a single frequency network (SFN). This combination of technologies improves reception and coverage over the 8VSB transmissions which went before it.

We also hear about the difference between home and broadcast gateways in the system as well as the Early Alert System Augmentation features which allow a broadcaster to ‘wake up’ TVs and other devices when disasters strike or are predicted.

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Speakers

Joe Seccia Joe Seccia
Manager, TV Transmission Market and Product Development Strategy,
GatesAir