HbbTV combines over-the-air TV with internet-delivered services which viewers see as a single, seamless service. HbbTV – which stands for Hybrid Broadcast Broadband TV – is a standardised way to deliver internet-enhanced over-the-air television to homes.
Date: Tuesday 16th July, 14:00 BST / 15:00 CEST
Now on version 2.0.1, HbbTV has been adopted around the world. The UK has the Freeview Play live and on-demand service based on HbbTV 2.0, delivered over satellite. New Zealand and Australia also have a Freeview-labelled service. Turkey and Saudi Arabia have services on HbbTV and Finland has been on air sine 2013 with HbbTV.
This webinar looks at what’s new in 2.0.1 and focusses on the possibilities of targeted advertising, highlighting the RTL Group’s world first swapping over-the-air ads for internet-delivered adverts.
This webcast will discuss:
The benefits of a standards-based ad insertion solution for the TV and device market
Market penetration of HbbTV devices that support IP-into-broadcast content substitution, including free-to-air hybrid set-top boxes, smart TVs and connected TV streaming devices
Technology capabilities within the HbbTV 2.0.1 standard, including how to implement HbbTV-enabled addressable TV
The rationale for including HbbTV ad insertion on devices that already include broadcaster OTT apps
Compatibility and interoperability between HbbTV and the broadcast backoffice and associated ad-tech
Efforts to include HbbTV ad insertion in the new HbbTV-TA (Targeted Advertising) standard
It’s not easy doing a complete STB roll-out so it’s great that Com Hem have brought together 3 Screen Solutions, Technicolor and Verimatrix to explain how they rolled out the first hybrid Android TV Operator Tier STV from Com Hem. Joining John Moulding from Videonet the session talks about:
Limelight, Streaming Video Alliance and Videonet come together to discuss the introduction of WebRTC’s sub-second latency for live streaming which is opening the way for a ‘better-than-broadcast’ experience – enabling new ways to engage viewers and monetise them.
WebRTC provides real-time video delivery and can now be implemented in a CDN environment for large-scale distribution and has extremely low latency.
This webinar covers:
Making WebRTC part of your workflow
Compression, DRM & ad insertion
Innovation opportunities for broadcasters and challenger OTT providers
Special focus on increasing viewer engagement
creating new revenue streams.
New business partnerships
Optimisation for multiscreen television & connected TV devices
On Demand Webinar
This webcast assesses the benefits that Unified Headend delivers using software-defined video solutions. It outlines the extent to which operational efficiencies can be maximised even without virtualization.
Experts will discuss:
The migration towards software-based video processing, the services and functions that have benefited and the impact this ‘software-defined video’ is having on multiscreen and primary screen companies.
Why a Unified Headend is the natural next step for operators and broadcasters using software-defined video, and the operational impact when unifying currently separate video workflows (like broadcast and multiscreen).
How a Unified Headend helps when launching new services like 4K/UHD, skinny bundle OTT offers, and other new services.
Industry developments that could make the migration to a Unified Headend easier, and what you can do now to prepare the ground for a Unified Headend later.
How to implement a Unified Headend in a multi-vendor environment, technical challenges when merging different systems, and the implications for operations teams.