Latency seems to be the new battleground for streaming services. While optimising bandwidth and quality are still highly important, they are becoming mature parts of the business of streaming where as latency, and technologies to minimise it – as Apple showed this month – are still developing and vying for position.
Here, the Streaming Video Alliance brings together people from large streaming services to explore this topic finding out what they’ve been doing to reduce it, the problems they’ve faced and the solutions which are on the table.
There are two main modern approaches to low-latency live streaming, one is CMAF which used fragmented MP4s to allow frame by frame delivery of chunks of data. Similar to HLS, this is becoming a common ‘next step’ for companies already using HLS. Keeping the chunk size down reduces latency, but it remains doubtful if sub-second streaming is practical in real world situations.
Steve Miller Jones from Limelight explains the WebRTC solution to this problem. Being a protocol which is streamed from the source to the destination, this is capable of sub-second latency, too, and seems a better fit. Limelight differentiate themselves on offering a scalable WebRTC streaming service with Adaptive Bitrate (ABR). ABR is traditionally not available with WebRTC and Steve Miller Jones uses this as an example of where Limelight is helping this technology achieve its true potential.
Comparing and contrasting Limelight’s solution with HLS and CMAF, we can see the benefit of WebRTC and that it’s equally capable of supporting features like encryption, Geoblocking and the like.
Ultimately, the importance of latency and the scalability you require may be the biggest factor in deciding which way to go with your sub-second live streaming.
With live online viewing delayed by up to 30 seconds or more compared to broadcast TV, enriching the viewing experience with online content, while ensuring that all viewers see the action at the same time, is a significant challenge. To provide viewers with engaging online experiences that keep them coming back for more, service providers need true real-time streaming.
This webinar will cover questions such as:
How important is latency for live online streaming?
Which live streaming workflows offers the greatest opportunity to generate additional revenue?
What are the main challenges faced by online video service providers when live-streaming major events such as sports tournaments?
Being a webinar from Limelight, you will also hear
How Limelight realtime streaming minimizes latency
How to reach the widest audience with native browser support
How to enable new business models with interactivity
How to reach viewers everywhere
All this along with key findings from DTVE’s industry survey, showing that industry executives believe live streaming could ultimately supplant broadcast technology, but challenges remain.
Vice President of Product Strategy,
Date: Thursday February 28th 2019, 10am PT / 1PM ET / 18:00 GMT
Streaming continues to grow, in amount streamed, in people consuming it and in importance within this and other industries. One things which has always been an enabler yet made streaming harder to deploy is its rapid evolution. Whilst this has been a boon for smaller, nimbler companies – both content producers and service providers – the streaming has now arrived at most companies in one way or another and this breadth of use-cases has kept streaming tech moving forward and showing no signs of abatement.
Some aspects are changing. For instance we are seeing the first patent-free MPEG standard proposals (EVC, which has basic patent-free functionality and a better performing patent-controlled profile) on the heels of AV1. We’re seeing low-latency efforts such as CMAF taking hold as an alternative to WebRTC. With CMAF being much closer to the ever popular HLS, this may well beat out WebRTC in deployments at the cost of a slightly higher, but much improved latency.
To bring all of this in to focus for 2019, Jason Thibeault from the Streaming Video Alliance is bringing together a panel of experts to look at the coming trends and to give us an idea of what to look out for, and how to make sense, of 2019’s year of video delivery.
Chief Product & Technology Officer,
Vice President of Product Strategy
Streaming Video Alliance
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