Video: How to Identify Real-World Playout Options

There are so many ways to stream video, how can you find the one that suits you best? Weighing up the pros and cons in this talk is Robert Reindhardt from videoRx.

Taking each of the main protocols in turn, Robert explains the prevalence of each technology from HLS and DASH through to WebRTC and even Websockets. Commenting on each from his personal experience of implementing each with clients, we build up a picture of when the best situations to use each of them.

Speakers

Robert Reinhardt Robert Reinhardt
CTO,
videoRX

Video: Monetization with Manifest Manipulation

Manipulating the manifest of streamed video allows localisation of adverts with the option of per-client customisation. This results in better monetisation but also a better way to deal with blackouts and other regulatory or legal restrictions.

Using the fact that most streamed video is delivered by using a playlist which is simply a text file which lists the locations of the many files which contain the video, we see that you could deliver different playlists to clients in different locations – detected via geolocating the IP address. Similarly different ads can be delivered depending on the type of client requesting – phone, tablet, computer etc.

Here, Imagine’s Yuval Fisher starts by reminding us how online streaming typically works using HLS as an example. He then leads us through the possibilities of manifest manipulation. One interesting idea is using this to remove hardware delivering cost savings using the same infrastructure to deliver to both the internet and broadcast. Yuval finshes up with a list of “Dos and Don’ts” to explain the best way to achieve the playlist manipulation.

Sarah Foss rounds off the presentation explaining how manifest manipulation sits at the centre of the rest of the ad-delivery system.

Watch now!

Speaker

Yuval Fisher Yuval Fisher
CTO, Distribution
Imagine Communications.
Sarah Foss Sarah Foss
Former SVP & GM, Ad Tech,
Imagine Communications.

Video: Sub-Second Live Streaming: Changing How Online Audiences Experience Live Events

There are two main modern approaches to low-latency live streaming, one is CMAF which used fragmented MP4s to allow frame by frame delivery of chunks of data. Similar to HLS, this is becoming a common ‘next step’ for companies already using HLS. Keeping the chunk size down reduces latency, but it remains doubtful if sub-second streaming is practical in real world situations.

Steve Miller Jones from Limelight explains the WebRTC solution to this problem. Being a protocol which is streamed from the source to the destination, this is capable of sub-second latency, too, and seems a better fit. Limelight differentiate themselves on offering a scalable WebRTC streaming service with Adaptive Bitrate (ABR). ABR is traditionally not available with WebRTC and Steve Miller Jones uses this as an example of where Limelight is helping this technology achieve its true potential.

Comparing and contrasting Limelight’s solution with HLS and CMAF, we can see the benefit of WebRTC and that it’s equally capable of supporting features like encryption, Geoblocking and the like.

Ultimately, the importance of latency and the scalability you require may be the biggest factor in deciding which way to go with your sub-second live streaming.

Watch now!

Speakers

Steve Miller-Jones Steve Miller-Jones
VP Product Strategy,
Limelight Networks

Video: Adaptive Bitrate Algorithms: How They Work

Streaming on the net relies on delivering video at a bandwidth you can handle. Called ‘Adaptive Bitrate’ or ABR, it’s hardly possible to think of streaming without it. While the idea might seem simple initially – just send several versions of your video – it quickly gets nuanced.

Streaming experts Streamroot take us through how ABR works at Streaming Media East from 2016. While the talk is a few years old, the facts are still the same so this remains a useful talk which not only introduces the topic but goes into detail on how to implement ABR.

The most common streaming format is HLS which relies on the player downloading the video in sections – small files – each representing around 3 to 10 seconds of video. For HLS and similar technologies, the idea is simply to allow the player, when it’s time to download the next part of the video, to choose from a selection of files each with the same video content but each at a different bitrate.

Allowing a player to choose which chunk it downloads means it can adapt to changing network conditions but does imply that each file has contain exactly the same frames of video else there would be a jump when the next file is played. So we have met our first complication. Furthermore, each encoded stream needs to be segmented in the same way and in MPEG, where you can only cut files on I-frame boundaries, it means the encoders need to synchronise their GOP structure giving us our second complication.

These difficulties, many more and Streamroot’s solutions are presented by Erica Beavers and Nikolay Rodionov including experiments and proofs of concept they have carried out to demonstrate the efficacy.

Watch now!

Speakers

Erica Beavers Erica Beavers
Head of Marketing & Partnerships,
Streamroot
Nikolay Rodionov Nikolay Rodionov
Co-Founder, CPO
Streamroot