Video: The State of Server-Side Ad Insertion


Server-Side Ad Insertion (SSAI) it’s the best defence against ad-blockers, but switching in an ad at source can be tricky particularly in low latency streams. This talk at the OTT Leadership Summit at Streaming Media East brings together leaders in the field to explain where they’re up to in delivering this technology and the benefits they see.

Magnus Svensson tells us about the instrumental role Eyevinn Technology, the consultancy who run the technical conference Streaming Tech Sweden , is played in Sweden creating an open standard for all the broadcasters to work to in order to agree how to track SSAI allowing the correct payments to be made. Magnus also talks about aligning SCTE insertion with MPEG structure and the importance of correct preparation of the source video.

Tony Brown from Newsy talks about the centralised nature of SSAI making management easier and gives ana overview of decisioning bringing together buys and sellers of ads. Tony also discusses other analytics such as adjacency and targeting.

Jason Justman of Sinclair Broadcasting Group, explains SCTE insertion and talks about the technical difficulties in reacting to live changes in programming.

Geir Magnusson, Jr. from fuboTV covers the difficulties of preparing the ads quickly enough for thousands or millions of streams to get customised, SSAI ads at the same time and discusses his strategy to start pre-fetching ads from the ad server to prepare them ahead of time. Geir also highlights the misunderstanding that can exist where streaming provides the same video and programme experience as traditional broadcast but ad buyers don’t all understand how much more targeting is possible – even with SSAI.

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Speakers

Nadine Krefetz Nadine Krefetz
Consultant & Founder,
Reality Software
Tony Brown Tony Brown
Chief of Staff,
Newsy
Jason Justman Jason Justman
Senior Principal Architect,
Sinclair
Geir Magnusson Geir Magnusson, Jr.
CTO,
fuboTV
Magnus Svensson Magnus Svensson
Media Solutions Consultant,
Eyevinn Technology

Video: Optimizing ABR Encode, Compute & Control for Performance & Quality

Adaptive bitrate, ABR, is vital in effective delivery of video to the home where bandwidth varies over time. It requires creating several different renditions of your content at various bitrates, resolutions and even frame rate. These multiple encodes put a computational burden on the transcode stage.

Lowell Winger explains ways of optimising ABR encodes to reduce the computation needed to create these different versions. He explains ways to use encoding decisions from one version and use them in other encodes. This has a benefit of being able to use decisions made on high-resolution versions – which are benefiting from high definition to inform the decision in detail – on low-resolution content where the decision would otherwise be made with a lot less information.

This talk is the type of deep dive into encoding techniques that you would expect from the Video Engineering Summit which happens at Streaming Media East.

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Speaker

Lowell Winger Lowell Winger
Former Senior Director of Engineering,
IDT Inc.

Video: Secure Media Streaming and Delivery

Storing, preparing, and delivering media content securely involves leveraging systems that can scale and ensure top-of-the-line security. This webinar explores doing that by implementing workflows in AWS’s highly available, scalable, and secure cloud services such as Amazon S3 for storage, Amazon Elastic Transcoder, and Amazon CloudFront for delivery.

This session came from the Discovery Track at Streaming Media East and shows how you can build a media stack on AWS and use JW Player to deliver protected HTTP Live Streams (HLS) to various devices, including iOS, Android, and Windows desktops.

Speakers

Nihar Bihani Nihar Bihani
Senior Manager,
Amazon Web Services WAF
Jeroen Wijering Jeroen Wijering
Co-Founder,
JWPlayer

Video: Comparing AV1, VP9, HEVC, & H.264

Comparing AV1, VP9, HEVC and H.264 is quite a task, but Streaming Media’s Jan Ozer is here to take us through it. From MPEG royalties to VP9 browser compatibility, from the AV1 roadmap to HEVC-enabled HLS, this is a comprehensive look at real world usage of the top four codecs.

This is a key topic because many content distributors and aggregators still use H.264 as their primary, if not exclusive, codec, but the bandwidth savings promised by newer, more powerful codecs are alluring. Those considering a switch must evaluate at least three options: HEVC, VP9, and AV1.

In this session, codec specialist Jan Ozer evaluates the quality of these codecs and compares them to H.264. Learn how much bandwidth you can save with each, and how the newer codecs compare from quality and implementation perspectives.

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Video: The Future of Video Codecs: VP9, HEVC, AV1

FuboTV, Viacom, JWPlayer, Bitmoving and Littlstar sit down together to discuss the state and future of VP9, HEVC and AV1.

With the release of AV1 and support for HEVC in HLS, new dynamics are unfolding in the video codec world. VP9 is still gaining popularity among content providers, especially for web browsers and Android devices. This panel discusses the status of video codecs today, the benefits and drawbacks of each, and how these things will change in the future. It also discusses whether the industry is getting into yet another codec war, meaning that content providers will have to support multiple video codecs in parallel to reach all devices.

The panel hits these topics:

• What they are currently using and how they got there
• Bitmovin’s Video Developer Report
• AV1 coding performance benchmarks
• Use of VP9 and its future
• Apple’s adoption of HEVC on HLS
• 10-bit and 4:2:2 for consumer delivery
• HEVC Patent Pool Changes
• Cost effectiveness of AV1
• Smart TVs and much more!

Moderator:
Igor Oreper, VP, Solutions, Bitmovin
Panelists:
Sung Ho Choi, Co-Founder, Engineering, Fubo.tv
Glenn Goldstein, SVP, Chief Technology Convergence Officer, Viacom
John Luther, SVP of Technology, JW Player
Andrew Grathwohl, Director of Media Technologies, Littlstar

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Video: Comparing Per-Title Encoding Options


In this video from Streaming Media East 2018, Jan Ozer looks at per-title encoding. Jan presents detailed results from tests of competing methods to help us understand the dos and don’ts of encoding and VQ and how these methods allow higher resolution profiles in ABR ladders.

  • What is ‘per-title’ encoding and why is it important?
  • What are the different methods? (CRF, SABL, Context Aware, EuclidIQ Rithm)
  • The Tests
  • The Results

Watch Now!