Often overlooked, but very important for IP streams such as SMPTE ST 2110, is SDP – Session Description Protocol.
SDP describes the stream by transferring a small text file from the sender to the receiver which defines what the media is (audio, video etc.) the IP address of the sender and other data.
Sithideth Viengkhou from Embrionix takes us through some of the details, shows some examples and explains and why it’s so useful.
Speakers
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Sithideth Viengkhou R&D Project Manager, Embrionix |
Networking in the cloud, by rights, should be the same in your office but with it’s a lot easier when you’re led through it. From subnets to VPN’s, this talk from AWS makes sure you can get your VPC (Virtual Private Cloud) talking to other parts of your cloud infrastructure and your office.
Starting with the basics and building up, Perry and Tom take us through the IP address allocation, address choices, firewall configuration, security configuration and then on to Direct Connect, VPNs sharing VPC resources and much more.
From the AWS Summit 2019, this is a great talk for those who know networking well and are new to AWS, as well as those who are comfortable with AWS names, but are a little rusty on the finer points of networking.
Speakers
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Perry Wald Enterprise Solutions Architect, AWS |
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Tom Adamski Specialist Solutions Architect, AWS |
Manipulating the manifest of streamed video allows localisation of adverts with the option of per-client customisation. This results in better monetisation but also a better way to deal with blackouts and other regulatory or legal restrictions.
Using the fact that most streamed video is delivered by using a playlist which is simply a text file which lists the locations of the many files which contain the video, we see that you could deliver different playlists to clients in different locations – detected via geolocating the IP address. Similarly different ads can be delivered depending on the type of client requesting – phone, tablet, computer etc.
Here, Imagine’s Yuval Fisher starts by reminding us how online streaming typically works using HLS as an example. He then leads us through the possibilities of manifest manipulation. One interesting idea is using this to remove hardware delivering cost savings using the same infrastructure to deliver to both the internet and broadcast. Yuval finshes up with a list of “Dos and Don’ts” to explain the best way to achieve the playlist manipulation.
Sarah Foss rounds off the presentation explaining how manifest manipulation sits at the centre of the rest of the ad-delivery system.
Speaker
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Yuval Fisher CTO, Distribution Imagine Communications. |
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Sarah Foss Former SVP & GM, Ad Tech, Imagine Communications. |
Server-Side Ad Insertion (SSAI) it’s the best defence against ad-blockers, but switching in an ad at source can be tricky particularly in low latency streams. This talk at the OTT Leadership Summit at Streaming Media East brings together leaders in the field to explain where they’re up to in delivering this technology and the benefits they see.
Magnus Svensson tells us about the instrumental role Eyevinn Technology, the consultancy who run the technical conference Streaming Tech Sweden , is played in Sweden creating an open standard for all the broadcasters to work to in order to agree how to track SSAI allowing the correct payments to be made. Magnus also talks about aligning SCTE insertion with MPEG structure and the importance of correct preparation of the source video.
Tony Brown from Newsy talks about the centralised nature of SSAI making management easier and gives ana overview of decisioning bringing together buys and sellers of ads. Tony also discusses other analytics such as adjacency and targeting.
Jason Justman of Sinclair Broadcasting Group, explains SCTE insertion and talks about the technical difficulties in reacting to live changes in programming.
Geir Magnusson, Jr. from fuboTV covers the difficulties of preparing the ads quickly enough for thousands or millions of streams to get customised, SSAI ads at the same time and discusses his strategy to start pre-fetching ads from the ad server to prepare them ahead of time. Geir also highlights the misunderstanding that can exist where streaming provides the same video and programme experience as traditional broadcast but ad buyers don’t all understand how much more targeting is possible – even with SSAI.
Speakers
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Nadine Krefetz Consultant & Founder, Reality Software |
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Tony Brown Chief of Staff, Newsy |
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Jason Justman Senior Principal Architect, Sinclair |
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Geir Magnusson, Jr. CTO, fuboTV |
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Magnus Svensson Media Solutions Consultant, Eyevinn Technology |
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