Webinar: Engaging users and boosting advertising with AI

Honing the use of AI and Machine Learning continues apace. Streaming services are particularly ripe areas for AI, but the winners will be those that have managed to differentiate themselves and innovate in their use of it.

Artificial Intelligence (AI) and Machine Learning (ML) are related technologies which deal with replicating ‘human’ ways of recognising patterns and seeking patterns in large data sets to help deal with similar data in the future. It does this without using traditional methods like using a ‘database’. For the consumer, it doesn’t actually matter whether they’re benefitting from AI or ML, they’re simply looking for better recommendations, wanting better search and accurate subtitles (captions) on all their videos. If these happened because of humans behind the scenes, it would all be the same. But for the streaming provider, everything has a cost, and there just isn’t the ability to afford people to do these tasks plus, in some cases, humans simply couldn’t do the job. This is why AI is here to stay.

Date: Thursday 8th August, 16:00 BST / 11am EDT

In this webinar from IBC365, Media Distillery, Liberty Global and Grey Media come together to discuss the benefits of extracting images, metadata and other context from video, analysis of videos for contextual advertising, content-based search & recommendations and ways to maintain younger viewers.

AI will be here to stay touching the whole breadth of our lives, not just in broadcast. So it’s worth learning how it can be best used to produce television, for streaming and in your business.

Register now!
Speakers

Martin Prins Martin Prins
Product Owner,
Media Distillery
Susanne Rakels Susanne Rakels
Senior Manager, Discovery & Personalisation,
Liberty Global
Ruhel Ali Ruhel Ali
Founder/Director,
Grey Media

Video: IBC Tech Talks – AI in Production

However it’s applied in our industry, AI is here to stay. In the area of production it is set to revolutionise working practice, by dispensing with many formulaic and repetitive tasks, and making more effective use of human creative skills. Nowhere is this more significant than in live broadcasting where the economic advantages of AI can allow the coverage of events which would not otherwise be cost-effective. In these Tech Talks three industry experts will describe and demonstrate the latest ideas and technologies in AI-assisted production, including one who will address the storytelling benefits for live football. Another international broadcaster will introduce the concept of smart production, where hardly anything is left to the human – even the script is generated automatically by mining information from sources such as social media.

A thought provoking glimpse of how AI researchers see the future of production.

Speakers:

Craig Wright Craig Wright
Project Research Engineer
BBC
Joost de Wit Joost de Wit
Founder & CPO
Media Distillery
Hiroyuki Kaneko Hiroyuki Kaneko
Senior manager
NHK
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Pam Fisher
Pam Fisher
Executive Director
The Media Institute