Fredrik Widlund shares Swedish Television’s (SVT) experience building their own CDN in house.
Fredrik explains the rationale in building their own CDN and the experience they gained from doing it. Quality
Includes a Q&A which took pleace at Streaming Tech Sweden 2017, a tech-conference for the Streaming Tech Community. Streaming Tech Sweden has a no-sponsors policy to allow them to independently choose the topics and speakers they and the community find most important and relevant.
Streaming Tech Sweden
STSWE17: User Experience and Efficiency Challenges Presented by Programmatic Ad Selling
Bringing us real world experience, David Springall, CTO Yospace, Andy Jones, CTO of Adstream, talk about how server-side ads get inserted, sold and what are the benefits? This talk from Streaming Tech Sweden covers:
– A standardised approach to ad copy management through trusted third-parties addresses key safety, user experience and efficiency challenges presented by open marketplace programmatic ad selling
– The need for a significant change in the way in which advertising is trafficked in Demand and Supply-side Platforms
– Advertisers that are demanding greater visibility across all campaigns to drive creative effectiveness
– Engaging the creative process to produce targeted marketing messages, avoid ad fatigue, and drive the value of ad insertions
Streaming Tech Sweden is the tech-conference for the Streaming Tech Community. With a dedicated focus on the technology for video streaming, this is the meeting place to be educated and inspired by experts in this area, network with the community and bring home new thoughts and ideas. With a no-sponsors policy we can independently choose the topics and speakers we and the community find most important and relevant.
Video: Live Streaming Experiences using Server-Side Ad Insertion
Experiences and insights using Server Side Ad Insertion in TV4 Play for both VOD and Live in this talk at Streaming Tech Sweden given by Marcus Lindén, Head of Development and Integration, Bonnier Broadcasting.
Marcus demonstrates a live channel with static ads in a linear broadcast and with personalised ads in the live OTT stream and shows us how ad insertion as moved in the last 10 years from client side to server side and the benefits therein.
Marcus finishes by taking us through the timeline of the project, the development of the business plan and the thinking behind it.
Video: Low-Latency Live OTT Streaming CMAF and the alternatives
Will Law, shows we can get close to traditional live broadcast latency even over OTT. Summarising the typical latency and capability of the various streaming protocols, Will introduces CMAF and explains why this is destined to significantly reduce steaming latency.
Will’s enthusiastic and detailed explanations and the slides are a great reference to understand the pros and cons of HLS, Smoothstreaming, RTMP, WebRTC etc. even without the CMAF introduction which is a great primer for the future.
