Video: Mitigating Online Video Delivery Latency

Real-world solutions to real-world streaming latency in this panel from the Content Delivery Summit at Streaming Media East. With everyone chasing reductions in latency, many with the goal of matching traditional broadcast latencies, there are a heap of tricks and techniques at each stage of the distribution chain to get things done quicker.

The panel starts by surveying the way these companies are already serving video. Comcast, for example, are reducing latency by extending their network to edge CDNs. Anevia identified encoding as latency-introducer number 1 with packaging at number 2.

Bitmovin’s Igor Oreper talks about Periscope’s work with low-latency HLS (LHLS) explaining how Bitmovin deployed their player with Twitter and worked closely with them to ensure LHLS worked seamlessly. Periscope’s LHLS is documented in this blog post.

The panel shares techniques for avoiding latency such as keeping ABR ladders small to ensure CDNs cache all the segments. Damien from Anevia points out that low latency can quickly become pointless if you end up with a low-latency stream arriving on an iPhone before Android; relative latency is really important and can be more so than absolute latency.

The importance of HTTP and the version is next up for discussion. HTTP 1.1 is still widely used but there’s increasing interest in HTTP 2 and QUIC which both handle connections better and reduce overheads thus reducing latency, though often only slightly.

The panel finishes with a Q&A after discussing how to operate in multi-CDN environments.

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Speakers

Damien Lucas Damien Lucas
CTO & Co-Founder,
Anevia
Ryan Durfey Ryan Durfey
CDN Senior Product Manager,
Comcast Technology Solutions
Igor Oreper Igor Oreper
Vice President, Solutions
Bitmovin
Eric Klein Eric Klein
Director, Content Distribution,
Disney Streaming Services (was BAMTECH Media)
Dom Robinson Dom Robinson
Director,
id3as

STSWE17: User Experience and Efficiency Challenges Presented by Programmatic Ad Selling


Bringing us real world experience, David Springall, CTO Yospace, Andy Jones, CTO of Adstream, talk about how server-side ads get inserted, sold and what are the benefits? This talk from Streaming Tech Sweden covers:
– A standardised approach to ad copy management through trusted third-parties addresses key safety, user experience and efficiency challenges presented by open marketplace programmatic ad selling
– The need for a significant change in the way in which advertising is trafficked in Demand and Supply-side Platforms
– Advertisers that are demanding greater visibility across all campaigns to drive creative effectiveness
– Engaging the creative process to produce targeted marketing messages, avoid ad fatigue, and drive the value of ad insertions

Streaming Tech Sweden is the tech-conference for the Streaming Tech Community. With a dedicated focus on the technology for video streaming, this is the meeting place to be educated and inspired by experts in this area, network with the community and bring home new thoughts and ideas. With a no-sponsors policy we can independently choose the topics and speakers we and the community find most important and relevant.

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