Many people have little free time so there is hot competition amongst entertainment services for those precious minutes.
Red Bee Media’s Steve Russell explains how they have moved to a service based model for their platform which allows a single platform to be used by many customers. This allows them to focus on a single platform, making sure this can quickly iterate and provide new services the moment their customers think of them.
Simon Eldridge from SDVI tells us about he’s bringing manufacturing methodologies to the media industry allowing companies to work much more efficiently and Bill Gash talks about about how pay TV, mobile and Telco operators are consolidating to have the power to push back against the internet giants by combining customer attention, spending power and quality of customer experience.
The panel conversation starts discussing the ‘dark’ episode of The Game of Thrones which led to many complaints when viewers watched the episode in environments and on displays which didn’t show enough contrast – unlike the monitors in the grading suite – leading to people being unable to see what’s happening in parts of the episode. Quality of experience, says Bill Gash, is very difficult and the broadness of what constitutes quality of experience can be big challenge for producers who are new to directly delivering to the viewer.
Adapt and evolve is the ‘product management’ approach to launching services, explains Steve Russell, which bucks the trend of launching services which used to take a lot of Capex and a long project to set up. The more recent priorities are speed to market and constant iterations to improve the service.
iflix is a great example of an innovative service which has managed to achieve scale, from 50,000 to, now, 25 million subscribers in less than 3 years. Bill Gash gives this and other examples such as Formula 1, which show the possibilities of growing into and entering this larger market. This shows it’s not just about large players hitting back against the internet giants, but also a recognition that innovating can allow you to take those subs and those ‘minutes of attention’ away from other services.
The panel, from the Content Everywhere Hub, finishes by discussing the importance of adapting to the countries you’re operating it and by identifying the key advice for anyone developing their service in this market.
Head of Media Management & OTT Portfolio,
Executive Vice President and Research Director
Chief Product Officer,
EMEA Sales Director
SRT allows unreliable networks like the Internet to be used for reliable, encrypted video contribution. Created by Haivision and now an Open Source technology, the alliance of SRT users continues to grow as the technology continues to develop and add features. This panel, from IBC 2019, is an update on what’s new with SRT and how it’s being used daily in broadcast.
Marc Cymontowski starts with an overview of the new features of SRT, mentioning its active Github repository, pointing to recent advances in the encryption available, upcoming FEC and the beginnings of SMPTE ST 2022-7 like redundancy. He also takes a look at how SRT fares against RTMP, the venerable incumbent technology for contribution of streams over the internet. Official support for RTMP will be coming to an end next year, so there is much interest in what may replace it. Marc makes the case that for the same link, SRT tends to have a latency of a half to a third and also performs better at higher bitrates.
RTP, the Real-Time Transport Protocol, is an important feature when it comes to redundancy. By using RTP’s ability to stamp each packet, the receiver can take two identical RTP streams – say from two separate ISPs and fill in missing packets on one stream from the packets of the other stream. This is a very powerful way of ensuring reliability over the internet so Marc makes the point that using SRT doesn’t stop you using RTP.
Simen Frostad then takes to the stage to explain why Bridge Technologies has added SRT support and how the SRT Hub will be a very important step forward. Then it’s Leonardo Chaves’ turn who explains how broadcaster Globo is using SRT to transform its video workflows and reduce OPEX costs to one third satellite costs.
Steve Russell from Red Bee talks about how they use SRT to create new, or lower cost, circuits and services to their customers. They’re able to use the internet not only for contribution from events but also to safely get video in and out of the cloud.
With these use-cases in mind, the panel opens up to thirty minutes of wide-ranging technical and non-technical questions.
Watch Free Now!
Free registration required
Chairman & Co-Founder
Head of OTT & Media Management Portfolios,
Red Bee Media
Exec. Manager of New Transmission Technologies,
The UK’s largest mobile network EE just announced its plan to launch 5G across 16 cities during 2019 and switching on the next-generation network in the busiest locations so it’s clear that 5G is arriving. That’s why it’s all the more important to put the promise of 5G into perspective with regards to broadcasting.
IBC 365 brings together Richard Mills from the Sky VR studios and Claire Harvey from Red Bee to discuss this with Mark Smith.
The discussion touches on the following:
• What are the real benefits
• What applications will drive the take-up of 5G?
• Will it help connectivity at a live event where bandwidth is currently constrained?
• How can broadcasters develop trust in 5G?
• Applying 5G to wildlife filming
• Network Revenue Sharing
Key Account Manager, Red Bee Media &
Advisory Board Member, UK5G
Technical Director, Sky VR Studios &
Chairman, Imaginary Pictures
Independent Marketing Consulting
MSA Ltd (Chair)