With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and where – has become a complicated business. Can the TV industry keep up with the changes and the ever-growing need to measure TV viewing habits across devices, platforms and other new ways to watch?
This panel from the RTS, includes Justin Sampson from BARB talking about how they’re capturing iPlayer views which are increasingly important, particularly has sometimes a TV programmes are available on OTT before linear transmission. But there is still work to do capturing views on Netflix, Youtube, Amazon and other services.
In the same vein, Rich Astley, Finecast CPO, pointed out there is a lot of advertisement viewing which is also uncaptured.
Sky Media’s MD John Lister gives his opinions including discussing the strong ability of linear TV to build brands which, clearly, is more important than individual advert spots.
Sarah Rose from Channel 4 discussed the continued importance of overnight ratings which are still highly correlated to having a hit on your hands.
Did you miss IBC this year or only have time to see half? Come to the joint meeting with the RTS Thames Valley and RTS Southern Centre and you will be able to catch up on all the highlights and discuss the hot topics this year with this panel of experienced attendees.
If you were unable to make it to IBC this year, this RTS event that will bring you up to speed on the highlights of the Exhibition and the Conference.
The panel of experts will guide you through the through the most exciting exhibitors and give you an overview of the hottest sessions and timely topics featured in the Conference which this year had more than 400 Speakers over five days.
In a joint event between RTS Thames Valley and SMPTE UK Section, discover how IMF (Interoperable Master Format) will benefit broadcast and online workflows just as it has changed existing subtitling and dubbing pipelines for Film Localisation.
This meeting starts with a primer on IMF from SMPTE Standards VP Bruce Devlin (Mr MXF) who discusses the significance of the first specification (as opposed to standard) coming out of SMPTE. Steve Fish will then look at the use of IMF in Turner Internationals Television business. Finally Andy Lampard delves in to IMF for Film Localistion.
As a bonus, you may find out something about ST 2110 as well!
Bruce Devlin, @MrMXF
Steve Fish is VP Media & Technology Architecture, Turner Broadcasting
Andy Lampard is the Head of Research and Development at Motion Picture Solutions.
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