Webinar: Reducing Churn, Building Engagement & Delighting Subscribers

The Streaming Video Alliance is back with the next in their webinar series and the focus turns to churn.

Viewer churn is the OTT killer. But keeping subscribers engaged and coming back to a service involves more than just great content. It requires a keen eye on the data—from ensuring a great Quality of Experience (QoE) to making smart marketing decisions about content to providing excellent customer service, data is key.

  • What should you be measuring?
  • What are the key metrics and their thresholds?
  • How do you implement all of this into an existing workflow?

This panel will explore the kind of data that can have a meaningful impact on an OTT experience, best practices for measuring different elements within the workflow, and the techniques to capture the data that you need.

Panelists include:
Aditya Ganjam from Conviva
Nick Nelson from OWNZONES
Jonathan Shields from Nice People at Work
and Brenton Ough from Touchstream

This topic will be moderated by Jason Thibeault, the Executive Director of the Streaming Video Alliance.

Webinar: Leveraging Data and Analytics to Improve Quality of Experience and Quality of Service

Date: Thursday July 12th, 11AM PT / 2PM ET / 19:00 BST

Data-driven insights can empower decision makers to enable a better online viewing experience for their audience, optimize their business, and create a competitive advantage in the industry. When it comes to online streaming, there are key metrics you should review to ensure audience engagement and provide high-quality experiences.

This webinar will provide insight into how you can leverage data, addressing the following topics:

  • How webcasting quality of experience (QoE) and quality of service (QoS) dashboards can provide the most critical information needed to troubleshoot live presentations in real time
  • How video publishers can use data and analytics in managing and improving their service
  • How QoE and QoS impact your audience and bottom line
  • How to drill down to the individual user level to gain 360-degree insight into viewer experience
  • What metrics and data points are the most important for video publishers and OTT services
  • How can QoE analytics be used to design streaming infrastructure and improve streaming performance.

REGISTER NOW to attend the webinar “Leveraging Data and Analytics to Improve Quality of Experience and Quality of Service.”

MODERATOR SPEAKERS
image image image image image
Eric Schumacher-Rasmussen
VP / Editor
Streaming Media
Shaun Brown
Sr. Webcast Producer
MediaPlatform
Dina Durutlic
Product Marketing
Akamai
Kumar Subramanian
CEO
MediaMelon, Inc.
Brenton Ough
CEO
Touchstream