If there’s one thing that’s been clear throughout all the years of streaming video on the internet, it’s that if the viewer doesn’t have a good time, it’s literally a big turn-off. If you’re going to show ads, show them well otherwise it can make for a terrible experience. Problems with ads undermine trust in an otherwise great service.
This is the topic under the spotlight in this webinar from the Streaming Video Alliance which brings together CommScope (previously ARRIS), IAB Tech Labs, Adobe and Conviva to discuss the best practices for getting ads right examining how to deliver them and ways to insert them.
Lars Borg explains to us what problems the SMPTE ST 2094 standard sets out to solve. Looking at the different types of HDR and Wide Colour Gamut (WCG) we quickly see how many permutations there are and how many ways there are to get it wrong.
ST 2094 carries the metadata needed to manage the colour, dynamic range and related data. In order to understand what’s needed, Lars takes us through the details of the HDR implementations, touching on workflows and explaining how the ability of your display affects the video.
We then look at midtones and dynamic metadata before a Q&A.
This talk is very valuable in understanding the whole HDR, WCG ecosystem as much as it is ST 2094.
Join Jigsaw24 for an evening of Adobe and Workflows!
The Post with the Pros team 19th July looks at intelligent Adobe workflows for post, and how you can adapt your workflow for maximum efficiency and creativity.
Come along to find out about the cutting edge Premiere Pro editing system being used in Russia for the World Cup from Adobe Master Trainer Alex Macleod. There’ll be discussion panels with users from media and corporate companies, presentations from manufacturers including FlavourSys, Adobe and Qumulo on the power of shared storage and asset management.
En evening of discussion, demos and the obligatory free beer! Sign up now!
Date: Thursday 19th July, 16:00 BST
Artificial intelligence (AI) and machine learning are starting to transform the way content is created, managed and delivered.
New cognitive-computing tools are enhancing creativity, eliminating mundane repetitive work and unlocking new value from content.
AI is suddenly everywhere: the ready availability of powerful AI services from all the major cloud providers means hundreds of media technology products are plugging into AI and offering new ways of working.
This webinar cuts through the hype to reveal how media companies are actually using AI tools throughout the content supply chain – from aiding craft and creative work in post-production, automating metadata extraction and compliance, to making smart content recommendations to audiences. The speakers will explain how best to use AI, what we can and can’t do, and how it will continue to change workflows into the future.
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