Vimeo’s Vittorio Giovara discusses ways to improve viewer retention by improving videos paying attention to colour space and colour volume. This talk covers how and why High Dynamic Range (HDR) works, Wide Color Gamut (WCG), 10-bit vs 8-bit video and also discusses the importance of frame rate on viewer retention.
After all, 4K has gotten most of the headlines, but there are other ways to improve the quality of your streaming video that have even more visual impact. This talk explores video colorimetry, ranging from video quality concepts to the latest trends in the industry. Vimeo’s experience is used as a practical implementation example and showcases how new compression technologies are deployed for the benefit of creators and their audiences.
This isn’t just about pretty videos, Vittorio shows the economic benefits of producing a better product.