This webcast will focus on the fundamentals of colour science as it relates to the motion picture and television industry and then explore how we can take advantage our visual system for improved visual quality.
The webcast covers:
Vimeo’s Vittorio Giovara discusses ways to improve viewer retention by improving videos paying attention to colour space and colour volume. This talk covers how and why High Dynamic Range (HDR) works, Wide Color Gamut (WCG), 10-bit vs 8-bit video and also discusses the importance of frame rate on viewer retention.
After all, 4K has gotten most of the headlines, but there are other ways to improve the quality of your streaming video that have even more visual impact. This talk explores video colorimetry, ranging from video quality concepts to the latest trends in the industry. Vimeo’s experience is used as a practical implementation example and showcases how new compression technologies are deployed for the benefit of creators and their audiences.
This isn’t just about pretty videos, Vittorio shows the economic benefits of producing a better product.
In this talk, Color Me Intrigued, given at Demuxed 2017, Vittorio Giovara, Senior Video Encoding Engineer at Vimeo, sheds light on colorspaces – what they are, how and why they work, why we should care about handling edge cases properly. Starting with historical design choices, venturing through current standards such as BT.709, and arriving at modern times with High Dynamic Range, the focus will be on practical applications on the web and in broadcast.
A great primer for those who need it, and great revision for the rest!