With the advent of digital video, the people in the middle of the broadcast chain have little do to with colour for the most part. Yet those in post production, acquisition and decoding/display are finding it life more and more difficult as we continue to expand colour gamut and deliver on new displays.
Google’s Steven Robertson takes us comprehensively though the challenges of colour from the fundamentals of sight to the intricacies of dealing with REC 601, 709, BT 2020, HDR, YUV transforms and all the mistakes people make in between.
An approachable talk which gives a great overview, raises good points and goes into detail where necessary.
An interesting point of view is that colour subsampling should die. After all, we’re now at a point where we could feed an encoded with 4:4:4 video and get it to compress the colour channels more than the luminance channel. Steven says that this would generate more accurate colour than by stripping it of a fixed amount of data like 4:2:2 subsampling does.
Given at Brightcove HQ as part of the San Francisco Video Tech meet-ups.
This webcast will focus on the fundamentals of colour science as it relates to the motion picture and television industry and then explore how we can take advantage our visual system for improved visual quality.
The webcast covers:
Vimeo’s Vittorio Giovara discusses ways to improve viewer retention by improving videos paying attention to colour space and colour volume. This talk covers how and why High Dynamic Range (HDR) works, Wide Color Gamut (WCG), 10-bit vs 8-bit video and also discusses the importance of frame rate on viewer retention.
After all, 4K has gotten most of the headlines, but there are other ways to improve the quality of your streaming video that have even more visual impact. This talk explores video colorimetry, ranging from video quality concepts to the latest trends in the industry. Vimeo’s experience is used as a practical implementation example and showcases how new compression technologies are deployed for the benefit of creators and their audiences.
This isn’t just about pretty videos, Vittorio shows the economic benefits of producing a better product.
In this talk, Color Me Intrigued, given at Demuxed 2017, Vittorio Giovara, Senior Video Encoding Engineer at Vimeo, sheds light on colorspaces – what they are, how and why they work, why we should care about handling edge cases properly. Starting with historical design choices, venturing through current standards such as BT.709, and arriving at modern times with High Dynamic Range, the focus will be on practical applications on the web and in broadcast.
A great primer for those who need it, and great revision for the rest!