HDR support continues to improve, but the challenge of traditional infrastructure limitations and the desire for efficient packaging prevent utilization of large bit depths everywhere.
This SMPTE Educational Webcast explores how the Electro-Optical Transfer Function (EOTF) really defines an electronic imaging signal and what that means for the use of higher dynamic range content. In addition, the development of a signal definition based on the human visual system model promises to optimize its perceptual efficiency.
Scott Miller from Dolby puts the focus on the PA HDR technology developed by Dolby Labs with some comparisons to HLG.
Author: Russell Trafford-Jones
Video: Cinema Yesterday, Today, and Tomorrow by Mark Schubin
An important reminder of the psychology and biology of watching films – it’s not just about technology.
As we approach the 125th anniversary of people paying to watch movies, Mark Schubin, who has been working in the field for 50 years, takes us on a journey from seemingly undirected early “actualities,” through a century of innovations, to some possible futures for the field. Can two people see completely different things in the same image? Why does a cinema viewer’s attire matter? Is there a correlation between ticket price and enjoyment?
STSWE17: User Experience and Efficiency Challenges Presented by Programmatic Ad Selling
Bringing us real world experience, David Springall, CTO Yospace, Andy Jones, CTO of Adstream, talk about how server-side ads get inserted, sold and what are the benefits? This talk from Streaming Tech Sweden covers:
– A standardised approach to ad copy management through trusted third-parties addresses key safety, user experience and efficiency challenges presented by open marketplace programmatic ad selling
– The need for a significant change in the way in which advertising is trafficked in Demand and Supply-side Platforms
– Advertisers that are demanding greater visibility across all campaigns to drive creative effectiveness
– Engaging the creative process to produce targeted marketing messages, avoid ad fatigue, and drive the value of ad insertions
Streaming Tech Sweden is the tech-conference for the Streaming Tech Community. With a dedicated focus on the technology for video streaming, this is the meeting place to be educated and inspired by experts in this area, network with the community and bring home new thoughts and ideas. With a no-sponsors policy we can independently choose the topics and speakers we and the community find most important and relevant.
Webinar: Frame Accurate Video Routing with IP-based Broadcast Infrastructure
On-demand Webinar
Network performance and programmatic control are integral to building an effective IP infrastructure for the broadcasting industry. In this webinar Arista Networks and Lawo give a technical deep-dive on the next-generation of Broadcast technology and how they can help you to leverage Ethernet Economics in the broadcast plant. This recorded, live webinar will help you to understand:
- Requirements for studio production and remote production.
- Requirements for edge conversion, control systems, and seamless switching.
- The difference between source timed and destination timed switching.
- The importance of an orchestration layer for the network and broadcast infrastructure.
- Network requirements for a high-performance broadcast plant:
- Comprehensive network control via API’s
- Low-latency and high throughput
- Wire-rate multicast
- Accelerated multicast control
- Flow steering in a source-timed model
- SDN: the necessity for complete programmatic control
