Webinar Archives – Page 6 of 54 – The Broadcast Knowledge

Webinar: Implementing broadcaster addressable TV using HbbTV

Posted on 9th July 2019 by Russell Trafford-Jones

HbbTV combines over-the-air TV with internet-delivered services which viewers see as a single, seamless service. HbbTV – which stands for Hybrid Broadcast Broadband TV – is a standardised way to deliver internet-enhanced over-the-air television to homes.

Date: Tuesday 16th July, 14:00 BST / 15:00 CEST

Now on version 2.0.1, HbbTV has been adopted around the world. The UK has the Freeview Play live and on-demand service based on HbbTV 2.0, delivered over satellite. New Zealand and Australia also have a Freeview-labelled service. Turkey and Saudi Arabia have services on HbbTV and Finland has been on air sine 2013 with HbbTV.

This webinar looks at what’s new in 2.0.1 and focusses on the possibilities of targeted advertising, highlighting the RTL Group’s world first swapping over-the-air ads for internet-delivered adverts.

This webcast will discuss:

The benefits of a standards-based ad insertion solution for the TV and device market
Market penetration of HbbTV devices that support IP-into-broadcast content substitution, including free-to-air hybrid set-top boxes, smart TVs and connected TV streaming devices
Technology capabilities within the HbbTV 2.0.1 standard, including how to implement HbbTV-enabled addressable TV
The rationale for including HbbTV ad insertion on devices that already include broadcaster OTT apps
Compatibility and interoperability between HbbTV and the broadcast backoffice and associated ad-tech
Efforts to include HbbTV ad insertion in the new HbbTV-TA (Targeted Advertising) standard

Register now!

Speakers

	Henry Rivero VP Advanced Advertising & Innovation, RTL Group
	Frode Hernes SVP of Product Management, Vewd
	Leon Siotis GM Revenue Europe. SpotX
	John Moulding Editor-in-Chief VideoNet

Video: A Subjective Comparison of Broadcast and Unicast Transmission Impairments

Posted on 24th June 2019 by Russell Trafford-Jones

Encoding at a high quality is only part of the equation for delivering a great experience to your viewers. When something goes wrong, the way viewers feel is just as important and then when it’s going right.

In this talk, Brahim Allan from British Telecom talks is through their experiment finding out how people felt about various different types of video impairment and the various sizes of screen now available on smart phones, tablets and, of course, TVs.

Brahim explains that they compared errors associated with broadcast and multicast delivery which appear as areas of extreme color or tearing of the image, with errors associated with Adaptive Bit Rate unicast, such as interruptions and quality variations. Interruptions were the most annoying impairment and interestingly young students have similar views to the adults.

Watch now for the full results!

Speakers

Brahim Allan
BT

Video: Reducing Stream Latency

Posted on 20th June 2019 by Russell Trafford-Jones

Latency seems to be the new battleground for streaming services. While optimising bandwidth and quality are still highly important, they are becoming mature parts of the business of streaming whereas latency, and technologies to minimise it – as Apple showed this month – are still developing and vying for position.

Here, the Streaming Video Alliance brings together people from large streaming services to explore this topic finding out what they’ve been doing to reduce it, the problems they’ve faced and the solutions which are on the table.

Watch now!
Speakers

	Kevin Johns Distinguished Network Architect, Content and Media CenturyLink
	Chris Sammoury Principal Engineer II, Charter Communications
	Richard Oesterreicher CEO Streaming Global/Hellastorm
	Patrick Gendron Director, Innovation Harmonic
	Johan Bolin Chief Product and Technology Officer, Edgeware
	Steve Miller-Jones Vice President of Product Strategy, Limelight Networks
	Jason Thibeault Executive Director, Streaming Video Alliance

Video: Low Latency and High QOE for Live Streaming

Posted on 16th June 2019 by Russell Trafford-Jones

Low latency streaming is always a compromise, but what can be done to keep QOE high?

This on-demand webinar looks at CMAF and presents some real-world data on this low latency technique. The webinar starts by explaining that CMAF is a low-latency streaming technology similar to HLS and other streaming protocols where the idea is to deliver the video as small files. Olivier and Alain from Harmonic explain how this is done and look at some of the trade-offs and compromises that are needed and introduce techniques to keep QOE high. They also look at deployment in cloud vs. on premise.

Pieter-Jan Speelmans talks about play tradeoffs and optimisations within the player. CMAF allows the buffer to be reduced and whilst a bad network may mean you buffer is similar to ‘normal’, but in good networks, this buffer can be brought down significantly. He also talks about how ABR switching is impacted by GOP length even in CMAF.

Viaccess-Orca explains how DRM works with CMAF and looks at some of the challenges including licences acquisition time and overloading licence servers at the beginning of events. Akamai’s Will Law explains some benefits of CMAF and the near-real-time of chunk-based transfer (HTTP 1.1) and how downloading chunks at full speed leads to problems when the same broadband link is used by several clients.

There are lots of good talks on CMAF, but this is one of the few which talks about CMAF not as theory, but as is deployable today.

Watch now!

Speakers

	Olivier Karra SaaS Business Development Director, Harmonic Inc.
	Alain Pellen Sr. Manager, OTT & IPTV Solutions, Harmonic Inc
	Will Law Chief Architect – Media Devision, Akamai
	Pieter-Jan Speelmans Founder & CTO, THEOplayer
	Nicolas Delahaye VP Engineering Player, Viaccess-Orca

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