STSWE17: User Experience and Efficiency Challenges Presented by Programmatic Ad Selling

Posted on by Russell Trafford-Jones


Bringing us real world experience, David Springall, CTO Yospace, Andy Jones, CTO of Adstream, talk about how server-side ads get inserted, sold and what are the benefits? This talk from Streaming Tech Sweden covers:
– A standardised approach to ad copy management through trusted third-parties addresses key safety, user experience and efficiency challenges presented by open marketplace programmatic ad selling
– The need for a significant change in the way in which advertising is trafficked in Demand and Supply-side Platforms
– Advertisers that are demanding greater visibility across all campaigns to drive creative effectiveness
– Engaging the creative process to produce targeted marketing messages, avoid ad fatigue, and drive the value of ad insertions

Streaming Tech Sweden is the tech-conference for the Streaming Tech Community. With a dedicated focus on the technology for video streaming, this is the meeting place to be educated and inspired by experts in this area, network with the community and bring home new thoughts and ideas. With a no-sponsors policy we can independently choose the topics and speakers we and the community find most important and relevant.

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Webinar: Frame Accurate Video Routing with IP-based Broadcast Infrastructure

Posted on by Russell Trafford-Jones


On-demand Webinar
Network performance and programmatic control are integral to building an effective IP infrastructure for the broadcasting industry. In this webinar Arista Networks and Lawo give a technical deep-dive on the next-generation of Broadcast technology and how they can help you to leverage Ethernet Economics in the broadcast plant. This recorded, live webinar will help you to understand:

  • Requirements for studio production and remote production.
  • Requirements for edge conversion, control systems, and seamless switching.
  • The difference between source timed and destination timed switching.
  • The importance of an orchestration layer for the network and broadcast infrastructure.
  • Network requirements for a high-performance broadcast plant:
    • Comprehensive network control via API’s
    • Low-latency and high throughput
    • Wire-rate multicast
    • Accelerated multicast control
    • Flow steering in a source-timed model
    • SDN: the necessity for complete programmatic control

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Webinar: DVB Subtitling Systems

Posted on by Russell Trafford-Jones


On-Demand Webinar
This webinar will provide an overview of the recent revision of bitmap subtitles and the recent specs for UHD Subtitles.

The DVB specification for TTML-based Subtitling Systems, approved in July 2017, has now been complemented by a revision of the existing specification for bitmap subtitles, creating a comprehensive suite of subtitling specifications from DVB. This approval also marks the completion of the current generation of specifications for Ultra High Definition Television – DVB UHD-1.

The agenda for the webinar is:
•Introduction
•Bitmap subtitle specification (EN 300 743) Update (DVB Bluebook A009)
•TTML introduction
•New DVB TTML specification (Bluebook A174)
•Deployment considerations DVB Subtitling

Experts conducting the webinar include:
Dr. Peter Cherriman, Senior R&D Engineer, BBC Research & Development and Chair of the TM-SUB
Paul Szucs, Senior Manager, Technology Standards, Sony Europe
Stefan Pöschel, Engineer, Production Technologies, IRT

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Meeting: Jigsaw24’s Tech Breakfasts – AES67

Posted on by Russell Trafford-Jones


Meeting: 9am-9.45am • 8 Golden Square, Soho W1F 9HY • 31st January 2018

The first in a series of Tech Breakfasts, kicking off at 9am, this session will focus on AES67 and audio networking standards. There will be some breakfast bites to get you ready for the day ahead, and the experts will be hanging around afterwards so you’ll have the chance to put your tough technical questions to them.

Experts on hand:
Phil Crawley, Head of Systems Integration, root6
Phil has over 30 years’ experience as a broadcast engineer. He was previously the Technical Director of The Resolution Post Group, Chief Eingineer at Oasis Television, and worked on the first three series of Big Brother before joining root6 to oversee the design commission and certification of systems integration projects. In his spare time, he makes handheld games consoles and is a member of the Society of Motion Pictures and Television Engineers (SMPTE).

Matt Ward, Senior Engineer, root6
Matt worked with some of London’s leading music recording studios before making the jump to video post and handling delivery to national broadcasters. He’s worked in post-production and broadcase ever since. He’s a member of the SMPTE, and was previously a Technical Manager at Strongroom Post-Production, Breathe Post-Production and Air Post-Production.

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